FC CINCINNATI Director of Partnership Activation Salary in the United States

How much does an Director of Partnership Activation make at companies like FC CINCINNATI in the United States? The average salary for Director of Partnership Activation at companies like FC CINCINNATI in the United States is $104,222 as of March 26, 2024, but the range typically falls between $85,018 and $123,426. Salary ranges can vary widely depending on many important factors, including education, certifications, additional skills, the number of years you have spent in your profession. With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target.  View the Cost of Living in Major Cities2

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What does an Director of Partnership Activation do at companies like FC CINCINNATI?

Job Title:  Director of Partnership Activation
Department:  Partnerships
Reports to:  Senior Vice President, Partnerships & Broadcasting 

About FC Cincinnati
FC Cincinnati is a professional soccer team that plays in Major League Soccer, having entered the league as its 24th team in 2019. The club’s wide and diverse ownership group is led by controlling owner Carl H. Lindner III; as well as managing owners Meg Whitman and Dr. Griff Harsh; Scott Farmer; and George Joseph. MLS invited Cincinnati to the league as an expansion team in May 2018, giving the club one of the fastest run-ups to its first-division launch in league history – 277 days from invitation to its first game. The team has played its home games at the historic Nippert Stadium on the campus of the University of Cincinnati, while its new soccer-specific stadium is constructed in the West End neighborhood of Cincinnati.  

When the West End Stadium opens in Spring 2021, FC Cincinnati’s future home is expected to be one of the most ambitious soccer-specific stadiums in not only North America, but the world. The $250 million, privately funded stadium will have a 26,000 capacity, with the closest seats within 15 feet of the field. The design includes 53 traditional suites and 4,500 premium seats throughout four premium club spaces. Additionally, the team’s famous supporters’ section, The Bailey, will grow to be more than 3,100 strong and loom over opponents at a 34-degree angle at the stadium’s north end. West End Stadium will meet all current requirements to host CONCACAF and FIFA events, featuring top national teams from around the world, including the U.S. Men’s and Women’s National Teams, as well as the world’s top club teams for friendlies.

Position Overview                                              
The principal responsibility of this position is to play a key role in managing partnership relationships and in fulfilling partnership agreements.  Successful candidate will utilize CRM and data effectively while being brand led and working cross-functionally with all internal departments, especially Marketing and Business Intelligence. This role provides direct oversight of the partnership activation staff and any additional duties as assigned.

 Responsibilities:
  • Management of National, Regional and Local Corporate Partnership accounts, including top-level clients of the team.  Ongoing focus to develop and maintain relationships with Partners through regular contact via a combination of phone, e-mail, and in-person.
  • Oversight and management of a team of three (3) individuals in Partnership Activation; includes serving as a hands-on role model for the team, providing mentorship and leading efforts to deliver best-in-class service to Corporate Partners of FC Cincinnati.
  • Manage and analyze departmental tools equipped to support sales and inventory management including CRM, media evaluation platform, social evaluation, etc. 
  • Utilization of CRM and data tools will be an important focus.
  • Plan and execute game day events and activation for corporate partners, including but not limited to: special activations, pre-game, in-game and halftime promotions, hospitality events, promotional activations and displays.
  • Manage corporate partnership aspects of non-game day events and promotions, including but not limited to: clinics, player appearances, special promotions, and sweepstakes.
  • Act as corporate marketing consultant to partner contacts to develop and deliver on impactful, effective and measurable sponsorship programs.
  • Monitor program effectiveness against partner objectives and KPIs.
  • Compile and write event specific recaps as well as bi-annual and season-ending recaps for all corporate partners and select League partners, where applicable.
  • Collaborate with League to ensure FC Cincinnati is complying with all MLS mandated Corporate Partnership guidelines and fulfilling League Partnerships at a local level. 
  • Build department budget, track all costs and maintain control of fulfillment budgets for each partner.
  • Plan and execute contractual advertising and marketing elements as well as events, promotions, activities and VIP experiences.
  • Regularly support Corporate Partnership Sales team with prospecting, proposal creation and pitching, communications and ideas/solutions for assigned Partners and future Partners.
  • Collaborate with leadership to plan and execute hospitality functions throughout the season.
  • Serve as a key liaison with other departments, including marketing, business intelligence, operations, community relations, ticketing, accounting, legal, etc.
  • Being Brand-led and working cross-functionally with other departments, in particular marketing and business intelligence, will be important.
  • Administrative duties related to the Partnership Activation group, including:  research, negotiating and tracking of sponsorship barter, maintenance of partner database, tracking and compiling partner contracts, participation in partner status and renewal meetings.
  • Responsible for other special projects assigned by leadership.

Experience/Education Requirements
  • Bachelor’s Degree in Sports Management, Business or other relevant field required; Master’s a plus.
  • Minimum 5 years of professional sports activation and/or agency experience; management experience preferred.
  • Demonstrate ability to effectively multi-task and prioritize.
  • Possess and demonstrates an extremely strong proficiency in communication skills, both written and verbal.  Comfortable and experienced with public speaking and group presentations.
  • Strong interpersonal skills, maturity and good judgment.
  • Customer service-oriented demeanor.
  • Proficiency using Microsoft Office suite as well as CRM software.
  • Capable of communicating with a diverse range of individuals with the ability to manage multiple-projects.
  • Ability to think creatively as it pertains to developing marketing and activation campaigns.
  • Strong work ethic and team-oriented attitude.
  • Well organized with consistent attention to detail.
  • Ability to work flexible hours, including evenings, weekends, and holidays and the capability to travel as required.
  • Experience with budget management.
  • Strong problem-solving abilities to address and resolve issues that face a growing organization.
 
FC Cincinnati is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.


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$85,018 Low Average $104,222 High $123,426
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Understand the total compensation opportunity for Director of Partnership Activation at companies like FC CINCINNATI, base salary plus other pay elements

Average Total Cash Compensation

Includes base and annual incentives

$85,018
$123,426
$104,222
The chart shows total cash compensation for the FC CINCINNATI Director of Partnership Activation in the United States, which includes base, and annual incentives can vary anywhere from $85,018 to $123,426 with an average total cash compensation of $104,222. Total compensation includes the value of any benefits received in addition to your salary and some of the benefits that are most commonly provided within a total compensation package including bonuses, commissions, paid time off, and Insurance. The total cash compensation may get paid differently by industry, location, and other factors.

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About FC CINCINNATI

This isn't London or Barcelona or even Seattle.... This is Cincinnati, Ohio. https://www.youtube.com/watch?v=mZF0A0HUitk FC Cincinnati is a soccer club based in Cincinnati, Ohio that began play in 2016 in the United Soccer League. The team was announced on August 12, 2015. The club's ownership group is led by Carl H. Lindner III. On May 29, 2018, Major League Soccer awarded an expansion team to the FC Cincinnati ownership group. The MLS team began play under the FC Cincinnati name in 2019 and moves into West End stadium in 2021. https://www.westendstadium.com/

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