GATESMAN Digital Marketing Analyst Salary in the United States

Who We Are:

With office locations in Pittsburgh and Chicago, Gatesman is a privately held, fully integrated marketing communications agency with expertise in advertising, digital, analytics, public relations, social media, and performance media.  We don’t shy away from the unknown and thrive on the speed of business. We solve business challenges by using data, and a human filter to fuel our marketing solutions- whether it’s building brand awareness, improving reputation, launching new products, or publishing brand narratives. We maintain our client relationships with an industry leading tenure of 7 years on average.

Our agency is frequently named as being one of the Best Places to Work as voted by our own employees, and continuously earn a 90% satisfaction rate in blind annual surveys among our clients and employees. With 60 associates and thriving, Gatesman serves clients nationwide in Healthcare, Higher Ed, Energy, Financial, Retail and B2B.

Digital Marketing Analyst

Gatesman is seeking a Digital Marketing Analyst with 1-3 years experience who is excited to join our Marketing Intelligence team.  This individual will help our teams and clients uncover trends and improve the digital user journey across our websites and campaigns by leveraging data and analytics.

The Digital Marketing Analyst’s responsibilities include:

Research:

• Research user behavior related to client’s business or marketing challenges
• Leverage 3rd party research tools to provide insight into target audiences and associated opportunity areas

Measurement Strategy:

• Work with various stakeholders to define business goals & KPIs
• Propose the associated measurement and tracking strategy for campaigns and websites

Website & Campaign Analyses:

• Conduct both project-based analyses and ongoing regular reporting of websites and marketing campaigns
• Pull out key metrics and trends from various data platforms including Google Analytics, Various Ads Platforms, SEO tools, In-house created Tableau dashboards, etc
• Deep dive into interesting trends identified to help round out more meaningful insights
• Provide reports showcasing KPIs and trends, but with a focus on the key story and recommended business actions

SEO Analyses:

• Monitor SEO trends across clients and conduct keyword research to identify key opportunities for content or campaign connections
• Connect keyword research to audience insight; round out audience profiles accordingly

Recommendations:

• Present results and recommendations to both internal teams and clients
• Provide recommendation on audience targeting, user flow, and tactical marketing opportunities based on insights gleaned through data

At Gatesman, we believe that Hacking Human Behavior helps us achieve the best results.  If you have a passion for the end user, a curiosity to dig into the ‘why’s and the skills to dig into the data details, you could be successful in this role.

The successful candidate will demonstrate the following characteristics:

• Thoughtful and curious with a data-driven approach to solving business problems
• Keen eye for detail while never losing site of the larger story
• Passion for the end user experience and the connection of data to tell their story
• Strong analytical skills with experience in data manipulation, analysis & visualization
• Strong written and verbal communications skills with the ability to take complex data and articulate them in easily understood concepts
• Energized by learning new things and continuous improvement
• Demonstrated ability to work independently and collaboratively with cross-functional teams to achieve shared objectives
• Commitment to delivering measurable results and a proven ability to manage projects to successful completion

Required Qualifications:

• Bachelor's Degree in Marketing, Economics, Statistics or related discipline
• Minimum one year experience in business and/or marketing analytics
• Experience using a web analytics platform like Google Analytics to uncover user behavior
• Experience with SEO metrics and/or keyword research tools
• Proficiency using Excel (including pivot tables and VLOOKUP) or Google sheets

Preferred Qualifications:

• Master’s Degree in Marketing, Economics, Statistics or related discipline preferred
• Familiarity and understanding of digital advertising and marketing preferred
• Experience using Data Studio, Facebook Insights, & Tableau preferred
• Experience writing code in SQL preferred

Gatesman Benefits:

Hybrid Work Schedule

Medical, Dental and Vision Insurance available on the first day of employment

FSA/HSA’s

401k with an employer match

Unlimited PTO

Summer Friday’s

13 Holiday’s including time off between Christmas and New Years

Paid Maternity Leave