GRANULAR Content Strategist Salary in the United States

More than 7 billion people depend on farms for healthy and affordable food. By 2050, the global population will reach 9.4 billion and farmers will need new ways to deliver on this demand. They’ll be seeking options that are economically viable and that will help them remain environmentally sustainable. Granular's software meets this need, making farmers more efficient.

Granular is looking for a Content Strategist to drive its content and storytelling efforts to take the Granular brand to the next level. This is a highly collaborative role in which you will work with our Communications, Marketing, Customer Success, Product, and Data Science teams. 

We’re looking for a Content Strategist for Granular that thinks like a marketer and acts like a journalist. Our team has a penchant for identifying topics and stories that appeal to our audience farmers (and those across the ag industry) and then creating, distributing, and measuring content that attracts attention and helps establish Granular as a trusted source of information, inspiration, and the leading farm management software for the professional farmer.

The ideal candidate is a versatile Strategist with the ability to combine strategy, planning, content creation and everything beyond. They should have a true knack for digesting research and using those findings to make work that feels intuitive, straightforward and effective.

The Granular Content Strategist will help drive overall growth, acquisition, activation, retention, and engagement of our current and potential customers. 

This is a rare opportunity to create a thought leadership platform for a huge market that largely, hasn’t been tapped into yet. Why is this an amazing opportunity for a Content Strategist? The Farm Management Software space is devoid of thought leadership and a unified voice. This is an opportunity to tell the stories of our customers and educate farmers around the world on how to become more efficient, profitable and meet the needs of a growing population. 

What You’ll Do:

• Define and execute content roadmap and strategy, taking inputs from the business and aligning with key stakeholders to grow thought leadership and drive engagement throughout the funnel
• Own content experience, including online and offline assets and how they work together to bring our story to life
• Connect with and continue to help build out external network of content contribution partners and thought leaders
• Direct overall efforts to measure content performance, establishing a regular reporting cadence with eye towards experimentation and continual optimization
• Continually brainstorm and collaborate with relevant teams for new ideas and strategies
• Manage and maintain content inventories in collaboration with the marketing team including, white papers, ebooks, guides, infographics, customer stories, newsletters, etc.
• Collaborate with colleagues in product marketing and data science to brainstorm, develop and distribute content that appeals to our audience of customers and prospects.
• Identify and collaborate with external resources—including customers, partners, freelancers, and vendors—to develop, write, edit, and distribute content 
• Help manage and maintain all the behind-the-scenes systems and processes that keep us running like a well-oiled machine: editorial calendars, content inventories, analytics, etc.
• Ghost write blog posts on behalf of Granular executives
• Evaluate content and content opportunities, and envisioning ways it can be used to generate relevant customer engagement at all brand ecosystem touchpoints.
• Creating overarching editorial POV, editorial strategy, content matrixes, and editorial calendars so content is engaging and consistent across all channels.

Our ideal candidate 

• Minimum of 5 years of experience, preferably a mix of journalism and marketing
• Experience working in agriculture is a bonus
• An established track record in crafting successful marketing content, including email series for campaigns, blog posts, and customer stories.
• Firm grasp of SEO best practices for writing digital content
• Experience managing in-house writers and/or freelancers/agencies
• Experience with creating content for the web and knowledge of best practices for different social media channels.
• Superior oral and written communication skills with an innate attention to detail.
• A proven nose for news, the ability to turn ideas into compelling concepts/copy, and experience finding avenues for distributing and sharing content where customers and prospects will find it
• The ability to flexibly adapt your writing style to match our corporate personality and brand
• Ability to analyze and present content and social performance
• Strong project management skills and experience working successfully and independently with cross-functional teams
• Strong editing and proofreading skills
  

Perks and benefits:

• Upward mobility. We are growing and need talent who can take on increasingly challenging and rewarding roles
• Generous Vacation
• 401k Matching Program
• Employer sponsored Medical, Dental, and Vision
• Vision, Dental and Dependent Care FSA
• Family, Maternity and Paternity Leave
• Learning and Development Programs
• Open floor plan and dog-friendly offices

Who We Are:

Granular combines the leadership and innovation of experienced entrepreneurs, advisors, and investors with the meaningful insights of farmers, agronomists, data scientists and engineers.  

Our internal team has the focused, innovative business and technical acumen that defines Silicon Valley; this expertise has produced products including Granular Business, Granular Agronomy, AcreValue, and AgStudio.

Founded in February 2014, and backed by leading VC’s like Andreessen Horowitz and Google Ventures, Granular is an independent subsidiary of Corteva, a spin off of DowDuPont™.  We currently have offices in San Francisco, CA, Champaign, IL, Johnston, IA, Cumming, GA and São Paulo, Brazil. Learn more about our company and people here!