IMVU Product Marketing Intern Salary in the United States

Product Marketing Internship

Forward-thinking, fast paced company looking to hire an action-oriented, highly organized intern with an interest in Product Marketing and user research. The intern hired for this position will need strong critical thinking skills and be a problem solver to integrate into a fast moving environment. Interest in online communities and metaverses is a plus. 

Responsibilities

• User Research Recruiting: 

  • Conduct screeners for user interviews 

  • Schedule and set up calls with users for product feedback 

  • User Research Analysis

  • Collate data to gain insight and assist on research summaries 

• Product Launch/Go To Market Plan support

  • Assist in updating Go To Market plans, based on timeline and shifts in schedule 

  • Work closely with specific user groups to annotate data and feedback given 

  • Work with Product Marketing Lead to turn design vision into a creative brief with specific deliverables and deadline

  • Participate in design review meetings to track feedback notes

  • Copywriting support for product launches (e.g.. FAQ, release notes, social media)

• Launch Performance Tracking

  • Review KPIs and track data to support analysis of campaign performance

  • Work with Product Marketing Lead to summarize total effectiveness and reach of marketing campaign

Requirements

• Marketing/Business or Communications major

• Solid understanding of youth markets

• Energetic and creative

• Hard-working and team-oriented

• Previous experience in Product Marketing a plus 

Benefits

• Practical experience launching a new product to an existing community 

• Learning the basics of user research - from recruiting, to screening, to interviewing - and gathering data to inform and guide product roadmap

• Develop comprehension of a Go To Market plan

• Shadowing, mentoring, and training opportunities with experienced, knowledgeable professionals

• Opportunity to participate in networking events and company meetings

• Flexible schedule for students

Key Areas of Focus

User Research

• Recruiting

• Screener calls

• Organizing schedules 

• Transcription 

• Data collation

Competitive Research

• Identifying industry standard for certain product features 

Marketing for Product Launch

• Organizing content needed for product launch 

• Assisting in creating outreach for product launch (QMs, email campaign, Beta Group messaging, etc.) 

• Working with Social lead to ensure content is scheduled 

Data Analysis

• Gather impressions/engagement/reach for content surrounding product launch 

• Monitor DAU for product launch, matching up against MBO goals 

Go-To-Market Plan Organization

Updating GTM based off of new Product Marketing plan

ABOUT US

Based in Silicon Valley, California, IMVU, Inc. powers the social metaverse with IMVU (imm-view), the world’s largest avatar social platform and a top 5 grossing app in the App Store, and WithMe, a new mobile platform for teens, launching in 2021.   IMVU, Inc. has been recognized as a Bay Area Best Places To Work by the San Francisco Business Times and the Silicon Valley Business Journal for six years. For more information, visit www.imvu.com and www.withme.com.

HOW TO APPLY

• Please try out our core product before you apply. We’d like you to understand our products and have some understanding of our customers.

• Please include a cover letter. Make sure to discuss why you are interested in learning more about IMVU. Job applications without cover letters will not be considered.

IMVU is an equal opportunity employer; applicants are considered for all roles without regard to race, color, religious creed, sex, national origin, citizenship status, age, physical or mental disability, sexual orientation, marital, parental, veteran or military status, unfavorable military discharge, or any other status protected by applicable federal, state or local law.