IN-SHAPE HEALTH CLUBS Associate Email Marketing Manager Salary in the United States

SUMMARY

The Associate Email Marketing Manager is responsible for overseeing the development and deployment of all email campaigns to drive member acquisition and member engagement. S/he will also support the execution of sales communications, member retention campaigns and Customer Relationship Management (CRM) programs, mobile app campaigns and provide continuous active support on Direct Channels initiatives.

*This role is based out of Antioch, CA; however, will work 1 day a week in Stockton, CA.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Help manage the email process from strategy to ideation/request to deployment 
• Work with Creative Services on ensuring email files/assets are delivered correctly and on time
• Execute front end email development to produce best in class custom email designs (mobile optimized)
• Refresh and upgrade email templates using graphics, personalization and advanced features/optimization tools
• Lead in the strategy, execution and analytics of test and learn campaigns - using analytics and previous successes to email programming
• Collaborate and follow up with Marketing team to maintain email calendar/cadence accuracy
• Create segmentation using the CRM tool (Oro) and ensure proper lists are generated in ESP (Dotmailer/Dotdigital) for successful deployment
• Strategize, conduct and track A/B testing for creative, subject lines, frequency, time of day, week of day, calls to action, and other email content
• Understand and analyze email performance metrics to adapt and adjust strategy as needed 
• Use insights and learnings to continuously improve results (open rate, CTR, conversion/sales, retention)
• Co-lead with Director in the strategy and execution to grow email database (prospects) and re-engage former members
• Collaborate with Website Manager to ensure positive user experience on site from email campaigns, elevate opt-in options, and promote sign up for Member Buzz emails
• Identify and develop new email opportunities to increase engagement and retention (members)
• Deploy emails, track and report ROI of campaigns and share actionable insights with team
• Assist with development and push of mobile app notifications
• Work closely with Insights and CRM team on marketing automation strategy, workflows and setup to increase retention and engagement

REQUIREMENTS

• Bachelor’s Degree in Marketing/Business Administration or related field preferred
• 3 years of Marketing/Email experience
• Proficiency in MS Suite including Excel and PowerPoint
• Experience in data collection, analysis, and/or reporting a plus
• Working knowledge of Adobe Photoshop, Illustrator, InDesign
• Experience in email marketing programs (i.e. IBM/Silverpop, Dotdigital, Moveable Ink)
• Ability to learn new applications quickly and adapt to department needs
• Excellent written skills, follow up, and extreme attention to details required
• Self-motivated with high energy, positive attitude and be able to ‘switch gears’ instantly
• Must be comfortable in a multi-tasking and fast paced environment
• Ability to prioritize importance of projects, and be flexible to meet those needs
• Must be customer serviced focused with strong interpersonal, communication and organizational skills
• Ability to display good judgment regarding communications, project content and meeting deadlines
• Passion for fitness/health/wellness category
• Interest in emerging email marketing trends & technologies
• Must be able to travel

WORK ENVIRONMENT/PHYSICAL DEMANDS: While performing the duties of this job, the employee is frequently required to sit; occasionally walk and stand 4-8hours/8 hour day; use hands and fingers, handle or feel; and reach, push and pulling with arms and hands; occasionally climb, balance, stoop, kneel, crouch or crawl; and occasionally reach and twist, including side-to-side movements; carry or move up to 25 pounds and seldom lift, carry or move 26-50 pounds.