JAMESTOWN DISTRIBUTORS Web Marketing Assistant Salary in the United States

Description

Web Marketing Assistant 

Who We Are: 

At Jamestown Distributors, we love boats, woodworking, and creating. Our focus is on inspiring boaters, makers, and craftspeople to create, maintain and repair projects. We support and guide customers with our Total Support Team, our How-To videos, a strong social media presence, and website tutorials.  

We are focused on building our TotalBoat brand of adhesives and finishes and have a strong and loyal following of customers.  Jamestown Distributors has provided quality woodworking and boat building supplies since 1977 and the TotalBoat brand was built by JD with that mission in mind: trust, quality and affordability for the professional or DIY boater, maker and do-er. We are a family-run company in Bristol, Rhode Island. We take pride in offering customers a better experience with a small, strong team of individuals.

We are an established ecommerce business looking for the right candidate to join our experienced marketing team. The Web Marketing Assistant works closely with the marketing director on a wide range of projects and tasks. This role features an emphasis on SEO, copywriting, paid search, and merchandising.  Areas of work will include:

Responsibilities:

Assist in managing paid search efforts, including keyword, display, shopping, retargeting, and video advertising

Monitor performance with various analytics tools, making changes as needed to ensure advertising consistently meets performance requirements

Maintain and optimize product shopping feed files for paid search

Use various tools to benchmark and monitor natural search visibility for multiple web properties

Create and optimize content for maximum search engine visibility, while maintaining brand standards and appropriate tone

Periodic audits to identify and execute off-page optimization opportunities, including link building, internal linking, and technical SEO improvements

Support merchandising efforts through sales analysis on top products and categories

Use website analytics and other tools to optimize landing pages and cross-merchandize

Qualifications:

4 year BA/BS strongly preferred

Strong understanding of SEO and Paid Search best practices

Google Analytics experience

Previous search marketing experience required. 

Basic HTML skills

Strong attention to detail

Excellent verbal & written communication skills

Proficiency in MS Excel required

SQL and other database experience a plus

Project management software experience a plus

Paid social media advertising experience a plus

Ability to balance multiple projects and prioritize accordingly

*** Please note this is not a graphic design or social media position***