How much does a Vice President of Marketing make at companies like PEPSICO INC in the United States? The average salary for Vice President of Marketing at companies like PEPSICO INC in the United States is $444,903 as of March 26, 2024, but the range typically falls between $388,343 and $514,373. Salary ranges can vary widely depending on many important factors, including education, certifications, additional skills, the number of years you have spent in your profession. With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target. View the Cost of Living in Major Cities
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The Vice President of Marketing directs and works with marketing management team to form business plans and strategies to accomplish corporate objectives. Manages and directs marketing policies, objectives, and programs for all products and services for the organization. Being a Vice President of Marketing typically it is a single incumbent position. Oversees market research, product planning, and advertising functions for all products and services. In addition, Vice President of Marketing typically requires a bachelor's degree or its equivalent. Typically reports to a Chief Executive Officer. Responsible for the development of functional or business unit strategy for the entire organization. Defines corporate vision and strategy establishes company direction and focus. Executes multiple high impact initiatives to achieve overall corporate goals. (Copyright 2024 Salary.com)
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