POTBELLY CORP VP of Marketing Salary in the United States
How much does a VP of Marketing make at companies like POTBELLY CORP in the United States? The average salary for VP of Marketing at companies like POTBELLY CORP in the United States is $312,877 as of March 26, 2024, but the range typically falls between $273,100 and $361,732. Salary ranges can vary widely depending on many important factors, including education, certifications, additional skills, the number of years you have spent in your profession. With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target. View the Cost of Living in Major Cities
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What does a VP of Marketing do at companies like POTBELLY CORP?
VP of Marketing designs, develops, and directs marketing objectives, strategies, programs, and policies for all products and services for the organization. Translates the overall marketing vision into integrated business plans, tactics, and deliverables. Being a VP of Marketing oversees critical marketing functions, including market research, communications, and product planning. Utilizes data-driven methods to Identify changes in the competitive environment and enable responsive marketing activities. Additionally, VP of Marketing develops budgets, resources, and teams to execute short-term and long-term marketing plans Requires a bachelor's degree. Typically reports to chief marketing officer. The VP of Marketing manages a business unit, division, or corporate function with major organizational impact. Establishes overall direction and strategic initiatives for the given major function or line of business. Has acquired the business acumen and leadership experience to become a top function or division head. (Copyright 2024 Salary.com)
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