RIVERSIDE TRANSIT AGENCY Community Engagement Coordinator Salary in the United States

***THIS POSITION IS DESIGNATED AS NON-BARGAINING UNIT AND THE INCUMBENT SHALL SERVE IN AN "AT-WILL" CAPACITY.***

The Community Engagement Coordinator is responsible for creating, coordinating and executing all community initiatives to achieve our goals and build awareness of Riverside Transit Agency.

The following duties are standard for this position.  The omission of specific statements of duties does not exclude them from the classification if the work is similar, related, or a logical assignment for this classification.
 
Represents the Agency to the public through a planned program utilizing public presentations; community events; special programs; business, community and organization partnerships; social media; and public information dissemination to accomplish Agency and department objectives. Assists in developing and implementing promotional campaigns, events and activities to enhance RTA's reputation and visibility, support Agency programs and initiatives, and increase ridership. Assists with marketing, community outreach and customer relations activities.
 
The Community Engagement Coordinator is a member of the marketing department. He or she is responsible for developing strategies to increase followers on sites such as Facebook, Instagram, Twitter, and YouTube by outlining a campaign calendar and conceptualizing tactics to increase audience participation. This person is also the voice of those public sites, actively engaging followers in a dialogue in an effort to transform visitors into advocates for the brand. The Community Engagement Coordinator will collaborate with all Agency departments to create relevant content and interactive media experiences through social media sites.
 
This position carries with it the great responsibility of properly representing the Riverside Transit Agency its products to the public. What you say online is a reflection on the work of hundreds of other people, so a high degree of tact and professionalism is expected, even in the casual environment of social media. Hours will be highly irregular, including working some weekends, early mornings and evenings.
 
He or she is expected to deliver regular updates to superiors concerning traffic and conversion of visitors, and will submit new development plans for approval by manager. 
 
Coordinator will work collaboratively with colleagues from across the organization to promote the goals, messages, image and awareness regarding public transportation.
DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.
 
Manage the planning, implementation and evaluation of RTA's community outreach and external partnerships and relationships to increase ridership and revenues and build community awareness and support. Implement broad and targeted marketing, community and social outreach activities to increase ridership and gain public support.
 
Ability to coordinate community events, expos, ribbon cuttings, receptions, parades and more for Riverside Transit Agency. Ability to coordinate with colleagues to promote the events and prepare needed materials.
 
Communicates the services of RTA to its passengers, public and potential riders by assisting with developing and implementing various marketing, promotional and public relations campaigns.
 
Perform community outreach activities, including developing and giving community presentations and providing information at community expos, fairs and tradeshows to enhance the visibility, positive image and understanding of the Agency and its services in the community.
 
Recommend and process requests for event participation that will provide the greatest benefit and exposure for RTA. Plan and coordinate all aspects of service/event including special vehicle requests, parades, display tables, promotional items, etc. Assure that RTA receives maximum visibility and recognition from event organizers in all event-related materials and announcements.
 
Develop and expand contacts with local high schools, colleges and universities. Coordinate events and presentations as needed.
 
Assist in planning, creating and implementing Agency marketing, promotional and media plans and campaigns that will drive a favorable brand image of RTA and increase ridership among target markets.
 
Provide customer service assistance as required.
 
SUPERVISORY RESPONSIBILITIES
This job has no supervisory responsibilities.
  QUALIFICATIONS 

To perform this job successfully, an individual must be able to perform each duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the functions. Bi-lingual (English and Spanish) required.

 
EDUCATION and/or EXPERIENCE

• Associate degree and two years of work experience in Marketing, Communications, or Public Relations is required.
• Bachelor's degree (B.A.) from a four-year college or university in business, marketing, communications or related field.Two years' experience in customer service, community relations or marketing or an equivalent combination of education and experience.
• The coordinator must have expertise in the use of online networking sites and be proficient in standard Office software applications. He or she should possess the ability to plan sharp, innovative marketing and advertising strategies, and be able to quickly adapt those strategies in response to consumer feedback. Engaging with the public requires respectful and effective communication, and a "voice" personable enough to retain visitors through one-on-one interaction.

  
WORK ENVIRONMENT  The work environment characteristics described here are representative of those an employee encounters while performing the functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the functions.
 
The noise level in the work environment is usually moderate.

Note to Internal Candidates:
The following areas will be reviewed as part of the selection process: 

• Will be required to pass job related skills test(s).Testing may include, but is not limited to:
  • Written test(s)
  • Oral test(s)
  • Practical test(s)
• Past year performance record will be reviewed:
  • Must have zero disciplinary actions, i.e. no:
    • Verbal warnings
    • Written warnings
    • Final Warnings
    • Performance Appraisal ratings must be at or above "Meets Standards."
    • Must have zero preventable accidents.
    • Must have no more than 5 Counted Absences within the previous 12 month period.
    • Must have no more than 2 Incidents/miss-outs within the previous 12 month period.

Advancement will be determined by qualification (as listed above) or by seniority in cases where qualification is deemed equal.

Note: Two years of RTA experience may be used as a substitute for qualification for certain position requirements.