Hourly Wage for US AUTO SALES Digital Marketing Specialist Salary in the United States

Position Summary

The Digital Marketing Specialist is responsible for developing and implementing digital marketing strategies to optimize marketing effectiveness and enhance user experience. A successful candidate will collaborate with the marketing team to create engaging customer experiences, manage digital campaigns and improve marketing efficiencies.

Responsibilities

• Administers and executes paid marketing activities including Google Ads/SEM, multi-media (e.g. social media, OTT, radio, billboard).
• Manages marketing automations and email marketing activities using Emarsys program.
• Conducts keyword research and curates content with the marketing team based on keywords to drive traffic and generate sales.
• Plans and implements search engine marketing campaigns.
• Gathers and evaluates web analytics and metrics to be used for market site enhancements and to leverage optimization of all digital programs.
• Creates analytical reports pertaining to campaign performance, to present to senior management and the corporate marketing team.
• Oversees third party marketing agency vendors to ensure expectations are met.
• Participates in collaborative team meetings to discuss marketing strategy, content, and creative messagings.
• Performs other duties as assigned.

Qualifications

Required

• Bachelor's Degree in Marketing or related field
• 4 - 6 years of digital marketing experience with a demonstrated record of building campaigns
• 4 - 6 years of experience utilizing marketing automation tools, preferably Emarys
• Knowledge of Google Analytics and well versed in digital marketing activities
• Knowledge of CRM, preferably Salesforce
• Excellent written and verbal skills with the ability to discuss strategies, execution plans and results with peers and management
• Strong attention to detail and organizational skills
• Effective comprehension of the latest technologies and how to apply them to marketing strategies

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age or disability. We are committed to a drug-free workplace. All qualified applicants are subject to a drug screening prior to employment.