US AUTO SALES Digital Marketing Specialist Salary in the United States

How much does a Digital Marketing Specialist make at companies like US AUTO SALES in the United States? The average salary for Digital Marketing Specialist at companies like US AUTO SALES in the United States is $59,623 as of September 27, 2021, but the range typically falls between $51,443 and $67,803. Salary ranges can vary widely depending on many important factors, including education, certifications, additional skills, the number of years you have spent in your profession. With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target.  View the Cost of Living in Major Cities

About US AUTO SALES

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What does a Digital Marketing Specialist do at companies like US AUTO SALES?

Position Summary

The Digital Marketing Specialist is responsible for developing and implementing digital marketing strategies to optimize marketing effectiveness and enhance user experience. A successful candidate will collaborate with the marketing team to create engaging customer experiences, manage digital campaigns and improve marketing efficiencies.

Responsibilities

  • Administers and executes paid marketing activities including Google Ads/SEM, multi-media (e.g. social media, OTT, radio, billboard).
  • Manages marketing automations and email marketing activities using Emarsys program.
  • Conducts keyword research and curates content with the marketing team based on keywords to drive traffic and generate sales.
  • Plans and implements search engine marketing campaigns.
  • Gathers and evaluates web analytics and metrics to be used for market site enhancements and to leverage optimization of all digital programs.
  • Creates analytical reports pertaining to campaign performance, to present to senior management and the corporate marketing team.
  • Oversees third party marketing agency vendors to ensure expectations are met.
  • Participates in collaborative team meetings to discuss marketing strategy, content, and creative messagings.
  • Performs other duties as assigned.

Qualifications

Required

  • Bachelor's Degree in Marketing or related field
  • 4 - 6 years of digital marketing experience with a demonstrated record of building campaigns
  • 4 - 6 years of experience utilizing marketing automation tools, preferably Emarys
  • Knowledge of Google Analytics and well versed in digital marketing activities
  • Knowledge of CRM, preferably Salesforce
  • Excellent written and verbal skills with the ability to discuss strategies, execution plans and results with peers and management
  • Strong attention to detail and organizational skills
  • Effective comprehension of the latest technologies and how to apply them to marketing strategies

 

 

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age or disability. We are committed to a drug-free workplace. All qualified applicants are subject to a drug screening prior to employment.

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$51,443 Low Average $59,623 High $67,803

Understand the total compensation opportunity for Digital Marketing Specialist at companies like US AUTO SALES, base salary plus other pay elements

Average Total Cash Compensation

Includes base and annual incentives

$51,443
$67,803
$59,623
The chart shows total cash compensation for the US AUTO SALES Digital Marketing Specialist in the United States, which includes base, and annual incentives can vary anywhere from $51,443 to $67,803 with an average total cash compensation of $59,623. Total compensation includes the value of any benefits received in addition to your salary and some of the benefits that are most commonly provided within a total compensation package including bonuses, commissions, paid time off, and Insurance. The total cash compensation may get paid differently by industry, location, and other factors.
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