Advertising and marketing manager Salary in Louisiana

Advertising Manager - Average Salary $118,364

Advertising Manager manages the implementation of the strategy, plans, and tactics required to create advertising concepts and campaigns that deliver results and meet organizational and stakeholder objectives. Controls the budget, expenditures, resource allocation, and project timelines for all advertising campaigns. Being an Advertising Manager identifies media channels and directs the placement of all advertisements and the development of promotional materials. Ensures consistent and effective branding and messaging in all forms of advertisements. Additionally, Advertising Manager deploys metrics and data analytics processes to measure campaign effectiveness and assess return on investment. Maintains awareness of industry and competitive intelligence and recommends innovative and new advertising methods and initiatives. Requires a bachelor's degree in marketing, advertising or equivalent. Typically reports to a director. The Advertising Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be an Advertising Manager typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes.

Advertising Supervisor - Average Salary $98,861

Advertising Supervisor supervises and coordinates the daily activities and staff to develop and execute advertising concepts and campaigns that deliver results and meet organizational and stakeholder objectives. Adheres to budget, expenditure, resource allocation, and project timelines for all advertising campaigns. Being an Advertising Supervisor coordinates with vendors to design and deliver promotional materials aligned with marketing campaigns and events. Incorporates processes to ensure advertising quality, consistency, and effective branding. Additionally, Advertising Supervisor supports metrics and data analytics processes to measure campaign effectiveness and assess return on investment. Recommends innovative and new advertising methods and initiatives that utilize industry and competitive intelligence. Typically requires a bachelor's degree in marketing, advertising or equivalent. Typically reports to a manager. The Advertising Supervisor supervises a group of primarily para-professional level staffs. May also be a level above a supervisor within high volume administrative/ production environments. Makes day-to-day decisions within or for a group/small department. Has some authority for personnel actions. To be an Advertising Supervisor typically requires 3-5 years experience in the related area as an individual contributor. Thorough knowledge of functional area and department processes.

Advertising Product Marketing Manager - Average Salary $116,509

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Assistant Manager Advertising Marketing - Average Salary $72,394

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Advertising Senior Manager - Average Salary $150,332

Advertising Senior Manager manages development and implementation of the strategy, plans, and tactics required to create advertising concepts and campaigns that deliver results and meet organizational and stakeholder objectives. Controls the budget, expenditures, resource allocation, and project timelines for all advertising campaigns. Being an Advertising Senior Manager identifies media channels and directs the placement of all advertisements and the development of promotional materials. Ensures consistent and effective branding and messaging in all forms of advertisements. Additionally, Advertising Senior Manager deploys metrics and data analytics processes to measure campaign effectiveness and assess return on investment. Maintains awareness of industry and competitive intelligence and recommends innovative and new advertising methods and initiatives. Requires a bachelor's degree in marketing, advertising or equivalent. Typically reports to a director. The Advertising Senior Manager typically manages through subordinate managers and professionals in larger groups of moderate complexity. Provides input to strategic decisions that affect the functional area of responsibility. May give input into developing the budget. To be an Advertising Senior Manager typically requires 3+ years of managerial experience. Capable of resolving escalated issues arising from operations and requiring coordination with other departments.