The VP of Category oversees the implementation of category management to achieve company's strategies and financial goals. Plans and directs all aspects of an organization's category management department. Being a VP of Category reviews metrics and KPIs to monitor category performance and identifies areas for improvement. Responsible for defining processes, establishing best practices, and driving initiatives to optimize category performance. In addition, VP of Category requires a bachelor's degree. Typically reports to top management. The VP of Category manages a departmental function within a broader corporate function. Develops major goals to support broad functional objectives. Approves policies developed within various sub-functions and departments. Working as a VP of Category typically requires 8+ years of managerial experience. Comprehensive knowledge of the overall departmental function.
The SVP of Category leads the development and execution of enterprise-wide category management strategies. Plans, leads, and oversees all aspects of an organization's category management department. Being an SVP of Category is responsible for defining processes, establishing best practices, and driving initiatives to optimize category performance. Oversees the implementation of category management to achieve company's strategies and financial goals. In addition, SVP of Category reviews metrics and KPIs to monitor category performance and identifies areas for improvement. Requires a bachelor's degree. Typically reports to Chief Executive Officer (CEO). The SVP of Category manages a business unit, division, or corporate function with major organizational impact. Establishes overall direction and strategic initiatives for the given major function or line of business. Has acquired the business acumen and leadership experience to become a top function or division head.
The Category Directory leads the design, development, and implementation of category management strategies to deliver a strong product value proposition with the end user in mind. Directs the overall category management operations and strategy. Being a Category Directory implements metrics and KPIs to monitor category performance, track progress against goals, and identify areas for improvement. Builds strong relationships with internal and external stakeholders to drive category initiatives to help meet top and bottom-line targets for the company. In addition, Category Directory requires a bachelor's degree. Typically reports to senior management. The Category Directory manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. Working as a Category Directory typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function.
The Category Manager develops the overall strategy for a product category, and researches new product options in the category to drive sales and achieve targets. Manages a team that provides category insights and proposals by analyzing marketing and customer data and monitoring relevant market conditions. Being a Category Manager reviews market-specific assessments of competitors, vendors, and customers and makes recommendations based on findings. Oversees the analysis and assessment of category/brand performance. In addition, Category Manager monitors competitor pricing and adjusts strategies accordingly. Develops special arrangements with vendors to enhance product promotions. Requires a bachelor's degree. Typically reports to a director. The Category Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. Working as a Category Manager typically requires 5 years experience in the related area as an individual contributor. 1-3 years supervisory experience may be required. Extensive knowledge of the function and department processes.
The Category Supervisor implements the overall strategy for a product category, and researches new product options in the category to drive sales and achieve targets. Supervises a team that provides category insights and proposals by analyzing marketing and customer data and monitoring relevant market conditions. Being a Category Supervisor conducts market-specific assessments of competitors, vendors, and customers to support decisions and influence management. Analyzes and assesses category/brand performance to develop enhanced marketing and sales plans and promotions. In addition, Category Supervisor monitors competitor pricing and adjusts strategies accordingly. May develop special arrangements with vendors to enhance product promotions. Requires a bachelor's degree. Typically reports to a manager. The Category Supervisor supervises a group of primarily para-professional level staffs. May also be a level above a supervisor within high volume administrative/production environments. Makes day-to-day decisions within or for a group/small department. Has some authority for personnel actions. Working as a Category Supervisor typically requires 3-5 years experience in the related area as an individual contributor. Thorough knowledge of functional area and department processes.