How Much Does a Consumer Research Manager make?

Consumer Research Manager made a median salary around $122,033 in December, 2024. The best-paid 25 percent made $135,227 probably that year, while the lowest-paid 25 percent made around $110,075. Salary ranges can vary widely depending on many important factors, including education, certifications, additional skills, the number of years you have spent in your profession. With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target.
25% $110,075 10% $99,188 90% $147,240 75% $135,227 $122,033 50%(Median)
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Best-Paying Cities for Consumer Research Manager

The metropolitan areas that pay the highest salary in the Consumer Research Manager profession are Blanding , Cisco , La Sal , Monticello , Beryl .
Blanding, UT $133,340
Cisco, UT $133,340
La Sal, UT $133,340
Monticello, UT $133,340
Beryl, UT $129,181

Best-Paying States for Consumer Research Manager

The states and districts that pay Consumer Research Manager the highest salary are District of Columbia (around $144,646) , California (around $143,347) , New Jersey (around $142,437) , Alaska (around $141,527) , and Massachusetts (around $141,397) .
District of Columbia $144,646
California $143,347
New Jersey $142,437
Alaska $141,527
Massachusetts $141,397

What is the Career Path of Consumer Research Manager?

A career path is a sequence of jobs that leads to your short- and long-term career goals. Some follow a linear career path within one field, while others change fields periodically to achieve career or personal goals.

For Consumer Research Manager, the upper level is Market Research Director , and then progresses to Top Market Research Executive
Besides, Consumer Research Manager can also turn to other related jobs, including Consumer Lending Senior Manager , Consumer Insights Manager , Consumer Research Analyst and Consumer Insights Supervisor .

Frequently Asked Questions for Consumer Research Manager

Q: What is the salary range of Consumer Research Manager in Ogden, UT?
A: In 2024 , the lowest-paid Consumer Research Manager in Ogden, UT earned an average annual salary of $110,075 , while the highest-paid made $135,227.
Q: What is the salary for a Consumer Research Manager in California?
A: Consumer Research Manager employed in California earned an average salary of $143,347 in 2024.

Average Consumer Research Manager Pay vs. Other Jobs

Consumer Research Manager earned an average salary of $122,033 in 2024. Other jobs related to Consumer Research Manager earned the following average salary in December, 2024. Consumer Lending Senior Manager made $117,475 , Consumer Insights Manager made $128,700 , Consumer Research Analyst and Consumer Insights Supervisor made $76,171 and $107,300 respectively .

Relevant Jobs of Consumer Research Manager

Consumer Lending Senior Manager - Average Salary $117,475
Consumer Lending Senior Manager manages the consumer loan activity for multiple branches, teams, or geographic locations. Helps research, develop, communicate, and implement lending policies. Being a Consumer Lending Senior Manager analyzes lending data to identify risks, trends, and areas for improvement. Ensures lending volume and profit goals are met. Additionally, Consumer Lending Senior Manager develops a productive staff with training and coaching. Requires a bachelor's degree. Typically reports to a head of a unit/department. The Consumer Lending Senior Manager typically manages through subordinate managers and professionals in larger groups of moderate complexity. Provides input to strategic decisions that affect the functional area of responsibility. May give input into developing the budget. To be a Consumer Lending Senior Manager typically requires 3+ years of managerial experience. Capable of resolving escalated issues arising from operations and requiring coordination with other departments.
Consumer Insights Manager - Average Salary $128,700
The Consumer Insights Manager synthesizes the results of the projects into a deep understanding of customers and the market, and uses that knowledge to support product development, category management, and marketing initiatives. Manages customer/consumer insight development, market research projects, and data analysis. Being a Consumer Insights Manager requires a bachelor's degree. Utilizes various methods including focus groups, surveys, competitor and industry research, to produce useful customer insight data and make recommendations to stakeholders. In addition, Consumer Insights Manager typically reports to a director. The Consumer Insights Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. Working as a Consumer Insights Manager typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes.
Consumer Research Analyst - Average Salary $76,171
There is currently no job description for Consumer Research Analyst, be the first to submit the job responsibilities for Consumer Research Analyst.
Consumer Insights Supervisor - Average Salary $107,300
The Consumer Insights Supervisor monitors projects and initial results analysis to provide insights. Supervises customer market research projects and data analysis. Being a Consumer Insights Supervisor utilizes a variety of methods including focus groups, surveys, competitor and industry research to produce useful customer insight data and make recommendations to stakeholders. Ensures the quality and accuracy of studies, surveys, and other research. In addition, Consumer Insights Supervisor requires a bachelor's degree. Typically reports to a manager. The Consumer Insights Supervisor supervises a group of primarily para-professional level staffs. May also be a level above a supervisor within high volume administrative/ production environments. Makes day-to-day decisions within or for a group/small department. Has some authority for personnel actions. Working as a Consumer Insights Supervisor typically requires 3-5 years experience in the related area as an individual contributor. Thorough knowledge of functional area and department processes.
Consumer Insights Senior Manager - Average Salary $167,600
The Consumer Insights Senior Manager synthesizes the results of the projects into a deep understanding of customers and the market, and uses that knowledge to support product development, category management, and marketing initiatives. Leads customer/consumer insight development, market research projects, and data analysis. Being a Consumer Insights Senior Manager requires a bachelor's degree. Utilizes various methods including focus groups, surveys, competitor and industry research, to produce useful customer insight data and make recommendations to stakeholders. In addition, Consumer Insights Senior Manager typically reports to a director. The Consumer Insights Senior Manager typically manages through subordinate managers and professionals in larger groups of moderate complexity. Provides input to strategic decisions that affect the functional area of responsibility. May give input into developing the budget. Working as a Consumer Insights Senior Manager typically requires 3+ years of managerial experience. Capable of resolving escalated issues arising from operations and requiring coordination with other departments.