Director Media Strategy Salary in Kentucky

Media Planning & Strategy Director - Average Salary $187,073

The Media Planning & Strategy Director develops the strategy, plans, and tactics required to create advertising campaigns that deliver results and meet the client's objectives. Directs and oversees the team responsible for maximizing the impact of the client's advertising campaigns. Being a Media Planning & Strategy Director oversees campaign tactics and execution to monitor spending, manage budgets, and control pacing, optimization, and timelines for all types of media campaigns. Implements short- and long-term strategies for building client relationships and increasing retention. In addition, Media Planning & Strategy Director guides negotiations for media buys, pricing, and media placement scheduling with vendors. Leads interactions with the most strategic accounts. Develops and maintains relationships with media partners. Requires a bachelor's degree in area of specialty. Typically reports to senior management. The Media Planning & Strategy Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. Working as a Media Planning & Strategy Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function.

Associate Director Media Strategy - Average Salary $106,052

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Media Planning & Strategy Manager - Average Salary $125,934

The Media Planning & Strategy Manager manages a team responsible for maximizing the impact of advertising campaigns. Responsible for the day-to-day operations of the media planning function. Being a Media Planning & Strategy Manager uses analytics to design innovative strategies to ensure the client's marketing campaigns reach the target audience. Designs, develops, and executes media and advertising plans that support the client's overall marketing strategy, message, and objectives. In addition, Media Planning & Strategy Manager oversees campaign tactics and execution to monitor spending, manage budgets, and control pacing, optimization, and timelines for all types of media campaigns. Guides negotiations for media buys, pricing, and media placement scheduling with vendors. Researches and recommends new media strategies, platforms, and channels to explore or utilize for future campaigns or ongoing campaign evolvement. Requires a bachelor's degree in area of specialty. Typically reports to a director. The Media Planning & Strategy Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. Working as a Media Planning & Strategy Manager typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes.

Social Media Content and Marketing Strategy Director - Average Salary $175,000

The Social Media Content and Marketing Strategy Director develops social media best practices and guidelines. Leads the development and implementation of the organization's social media strategies and campaigns. Being a Social Media Content and Marketing Strategy Director utilizes data analytics tools and platforms to gather insights, measure campaign performance, and make data-driven decisions to optimize social media strategies. Oversees the planning, implementation, and analysis of social marketing campaigns, and ensures campaigns are aligned with established guidelines and objectives. In addition, Social Media Content and Marketing Strategy Director prepares regular reports and presentations for senior leadership. Identifies new trends and opportunities in top social platforms and builds strategies to engage with emerging platforms. Requires a bachelor's degree. Typically reports to senior management. The Social Media Content and Marketing Strategy Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. Working as a Social Media Content and Marketing Strategy Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function.

Social Media Strategy Manager - Average Salary $115,326

Social Media Strategy Manager manages a team that develops strategies to increase the number of followers, engagement, and brand recognition across social media platforms. Responsible for planning, developing, and implementing the overall social media strategy to support and improve online presence across social media platforms. Being a Social Media Strategy Manager identifies target audiences and schedules content postings to maximize social media exposure. Monitors the latest trends in social media channels and technologies. Additionally, Social Media Strategy Manager provides recommendations on how to best leverage new tools and services to improve campaign performance. Compiles data and creates reports that provide insights, optimizations, and future strategy development. Requires a bachelor's degree. Typically reports to a director. The Social Media Strategy Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be a Social Media Strategy Manager typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes.