Copywriting Manager leads a group of copywriters who write, proofread, and edit content for a variety of projects (including print, web, mobile, video, and social media). Reviews all assignments before publication to ensure material meets style guidelines and brand voice for consistent messaging, and give final approval. Being a Copywriting Manager creates and designs standards and procedures for team. Acts as advisor to copywriting team regarding projects, tasks, and operations. Additionally, Copywriting Manager is responsible for publication schedule planning and budget control. Requires a bachelor's degree. Typically reports to a director. The Copywriting Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be a Copywriting Manager typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes.
Copywriting Senior Manager establishes and directs the strategic long-term goals, policies, and procedures for the copywriting team. Reviews and approves proposed policies and standards. Being a Copywriting Senior Manager ensures employees follow established procedures and generate finished work product that follows organizational branding. Mentors and guides leaders on the team. Additionally, Copywriting Senior Manager acts as a liaison with other departments. Requires a bachelor's degree. Typically reports to a director. The Copywriting Senior Manager typically manages through subordinate managers and professionals in larger groups of moderate complexity. Provides input to strategic decisions that affect the functional area of responsibility. May give input into developing the budget. To be a Copywriting Senior Manager typically requires 3+ years of managerial experience. Capable of resolving escalated issues arising from operations and requiring coordination with other departments.
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