General Brand Manager Salary in Scranton, PA

Brand Manager - Average Salary $127,485

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Product/Brand Management Manager - Average Salary $139,854

Product/Brand Management Manager manages a product's lifecycle to ensure profitability and increase brand presence and awareness. Implements standard operating procedures to guide the forecasting of demand and profitability for potential products and drive branding and marketing strategies. Being a Product/Brand Management Manager reviews marketing metrics and customer feedback to understand market trends and customer behavior and drive decision-making. Leads and mentors the product management team and acts as a point of guidance for complex or unusual issues. Additionally, Product/Brand Management Manager collaborates with marketing and product development departments to ensure business and customer needs are incorporated into product design and marketing campaigns. Requires a bachelor's degree. Typically reports to a director. The Product/Brand Management Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be a Product/Brand Management Manager typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes.

Manager of Advertising and Brand - Average Salary $117,750

The Manager of Advertising and Brand works with internal groups (ex. Responsible for the development and implementation of the company's advertising strategy through various advertising media. Being a Manager of Advertising and Brand initiates and manages discussions and sales with sponsors and agencies. Sales, Marketing, Product Managers) to develop strategic advertising plan to produce effective promotional material and monitors campaign results. In addition, Manager of Advertising and Brand is responsible for managing the company imaging/branding in all marketing materials including logos, collateral, and media kits. Typically requires a bachelor's degree. Typically reports to a head of a unit/department. The Manager of Advertising and Brand manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. Extensive knowledge of department processes. Working as a Manager of Advertising and Brand typically requires 5 years experience in the related area as an individual contributor. 1 to 3 years supervisory experience may be required.

Licensing Brand Manager - Average Salary $90,866

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Manager, Brand Communications - Average Salary $136,547

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