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The SEO Analyst uses a variety of Search Engine Optimization tools and web analytics tools such as keyword ranking, backlinks, meta tags, title annotations, and indexing activities to support data compilation and development recommendations. Develops technology through the search engine to promote the company's website traffic. Being a SEO Analyst requires a bachelor's degree. Monitors and identifies trends and transfers data into policies. In addition, SEO Analyst typically reports to a manager. Being a SEO Analyst gains exposure to some of the complex tasks within the job function. Occasionally directed in several aspects of the work. Working as a SEO Analyst typically requires 2 to 4 years of related experience.
The SEO Technical Manager oversees and monitors keyword research, search behavior analyses, technical audits, and content gap analyses. Manages an SEO team to optimize site traffic, improve user experience, and increase conversions. Being a SEO Technical Manager conducts competitive research and deploys the latest developments in SEO. Uses SEO reports, audits and dashboards to identify areas for optimization and leads projects to implement those findings. In addition, SEO Technical Manager requires a bachelor's degree. Typically reports to a head of a unit/department. The SEO Technical Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. Working as a SEO Technical Manager typically requires 5 years experience in the related area as an individual contributor. 1-3 years supervisory experience may be required. Extensive knowledge of the function and department processes.