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Top Customer Insights Executive develops strategies and tactics and leads overall customer/consumer insights projects to collect, study and utilize data reflecting customer behaviors, sentiments, trends, and preferences to support product development decisions and shape marketing actions. Establishes processes using data science tools and methodologies to synthesize information from different quantitative and qualitative data sources. Being a Top Customer Insights Executive leads the creation and deployment of customer insights research methods, including focus groups, interviews, and surveys that yield data required for developing insights. Analyzes marketing program results to interpret the effectiveness of tactics. Additionally, Top Customer Insights Executive builds and develops team technical skills and capability to translate research findings into actionable strategic insights. May require a master's degree or equivalent. Typically reports to top management. The Top Customer Insights Executive manages a departmental function within a broader corporate function. Develops major goals to support broad functional objectives. Approves policies developed within various sub-functions and departments. To be a Top Customer Insights Executive typically requires 8+ years of managerial experience. Comprehensive knowledge of the overall departmental function.
Top Division Executive plans and directs a division's activities, policies, objectives, and initiatives according to the mission of the organization. Ensures the division meets budgeted financial goals and objectives. Being a Top Division Executive may operates accounting, business, financial, marketing and engineering functions. Requires a bachelor's degree. Additionally, Top Division Executive typically reports to top management. The Top Division Executive manages a business unit, division, or corporate function with major organizational impact. Establishes overall direction and strategic initiatives for the given major function or line of business. Has acquired the business acumen and leadership experience to become a top function or division head.
Top Merchandising Executive oversees, plans, and directs all aspects of a retail organization's merchandise buying activities. Leads the development of product assortment strategies to meet customer demand and maximize sales and profits. Being a Top Merchandising Executive utilizes data analytics, forecasting, trend research, and sales performance to develop effective merchandising plans. Establishes methodologies and guidelines for merchandise pricing and markdowns. Additionally, Top Merchandising Executive develops new and manages the existing supply chain and vendor relationships. Requires a bachelor's degree in marketing, merchandising, business or other related field. Typically reports to top management. The Top Merchandising Executive manages a business unit, division, or corporate function with major organizational impact. Establishes overall direction and strategic initiatives for the given major function or line of business. Has acquired the business acumen and leadership experience to become a top function or division head.