Build relationships with key stakeholders throughout the Consumer Banking Group to understand bank and customer needs in order to develop marketing plans and improve current processes to drive increased business.
March 06, 2021
Develop the strategic approach preparing integrated marketing plans and partner with cross-functional teams to build optimal channel marketing mix and supporting campaigns, including advertising, social creative, and promotions.
April 25, 2021
Collaborate with other team members, marketing, business partners and sales teams to identify, define and validate marketing plan strategy, results, and integration touch-points.
May 12, 2021
Understand the competitive landscape and current offers within each market to help develop, design and provide recommendations for existing customer marketing strategies.
May 25, 2021
Manage relationships with third party bid management partners to effectively and efficiently allocate budget across search engines and terms to maintain performance success.
May 29, 2021
Drive business requirements and work with product teams to drive the expansion of internal tools and platforms that support marketing initiatives across email, push notifications and growth initiatives.
July 12, 2021
Create recruitment strategies that inform multi-channel creative and media campaigns, working collaboratively with Marketing and Corporate Affairs to produce collateral, promotional and event materials.
July 15, 2021