Manage relationships with third party bid management partners to effectively and efficiently allocate budget across search engines and terms to maintain performance success.
April 20, 2020
Build relationships with key stakeholders throughout the Consumer Banking Group to understand bank and customer needs in order to develop marketing plans and improve current processes to drive increased business.
June 02, 2020
Collaborate with other team members, marketing, business partners and sales teams to identify, define and validate marketing plan strategy, results, and integration touch-points.
July 13, 2020
Create recruitment strategies that inform multi-channel creative and media campaigns, working collaboratively with Marketing and Corporate Affairs to produce collateral, promotional and event materials.
July 15, 2020
Drive business requirements and work with product teams to drive the expansion of internal tools and platforms that support marketing initiatives across email, push notifications and growth initiatives.
August 21, 2020
Develop the strategic approach preparing integrated marketing plans and partner with cross-functional teams to build optimal channel marketing mix and supporting campaigns, including advertising, social creative, and promotions.
September 28, 2020
Understand the competitive landscape and current offers within each market to help develop, design and provide recommendations for existing customer marketing strategies.
October 11, 2020