Execute appropriate events for each brand including education programs, bartending contests, sampling, staff trainings, experiential marketing programs, features and incentives aimed at creating brand awareness and encouraging consumer, trade, media advocacy through meaningful/ memorable experiences.
June 01, 2021
Participates in annual brand planning process to set a fully integrated marketing plan and programming utilizing the full marketing mix of advertising, promotions, and trade, working with the Brand Activation and Base Brand Marketing teams.
June 25, 2021
Develop meaningful brand positioning and messaging for assigned brands and product lines that creates added value and effectively communicates product advantages to designers and customers.
July 25, 2021
Drives product packaging projects to be consistent with product communications hierarchy and brand(s) standards.
August 06, 2021
Manages the tactics, planning, forecasting, production, pricing oversight and marketing of assigned brands throughout the product lifecycle to include the measurement of activities to determine effectiveness.
September 26, 2021
Assist the Marketing Manager with the development of the portfolio strategy on an annual basis, as well as the creation of individual brand plans, programming concepts, budget realization, seeing through, ultimately, to the execution of said plans.
October 01, 2021