Lead Digital Strategy team to ensure optimal use of digital channels to drive traffic to the online presence of the University and effectively guide supporters and applicants through their online decision-making journey.
January 10, 2020
Demonstrate strong business acumen skills, as role is responsible for managing multiple program budgets, timelines, process and procedures.
March 29, 2020
Collaborate and drive creativity and inclusion with internal teams including trade marketing, digital engagement, communications, consumer insights, creative services, compliance, finance, accounting, demand planning, winemaking, procurement, retail/guest services, and sales.
April 03, 2020
Participates in annual brand planning process to set a fully integrated marketing plan and programming utilizing the full marketing mix of advertising, promotions, and trade, working with the Brand Activation and Base Brand Marketing teams.
April 28, 2020
Develop meaningful brand positioning and messaging for assigned brands and product lines that creates added value and effectively communicates product advantages to designers and customers.
May 13, 2020
Execute appropriate events for each brand including education programs, bartending contests, sampling, staff trainings, experiential marketing programs, features and incentives aimed at creating brand awareness and encouraging consumer, trade, media advocacy through meaningful/ memorable experiences.
May 14, 2020
Manages the tactics, planning, forecasting, production, pricing oversight and marketing of assigned brands throughout the product lifecycle to include the measurement of activities to determine effectiveness.
June 10, 2020