Lead Digital Strategy team to ensure optimal use of digital channels to drive traffic to the online presence of the University and effectively guide supporters and applicants through their online decision-making journey.
February 04, 2020
Manages the tactics, planning, forecasting, production, pricing oversight and marketing of assigned brands throughout the product lifecycle to include the measurement of activities to determine effectiveness.
July 03, 2020
Develop meaningful brand positioning and messaging for assigned brands and product lines that creates added value and effectively communicates product advantages to designers and customers.
July 22, 2020
Provide leadership and strategic insight for the creative services team to ensure brand consistency across University marketing materials and advertising.
August 25, 2020
Execute appropriate events for each brand including education programs, bartending contests, sampling, staff trainings, experiential marketing programs, features and incentives aimed at creating brand awareness and encouraging consumer, trade, media advocacy through meaningful/ memorable experiences.
September 05, 2020
Collaborate and drive creativity and inclusion with internal teams including trade marketing, digital engagement, communications, consumer insights, creative services, compliance, finance, accounting, demand planning, winemaking, procurement, retail/guest services, and sales.
September 06, 2020
Participates in annual brand planning process to set a fully integrated marketing plan and programming utilizing the full marketing mix of advertising, promotions, and trade, working with the Brand Activation and Base Brand Marketing teams.
September 14, 2020
Drives product packaging projects to be consistent with product communications hierarchy and brand(s) standards.
October 14, 2020
Assist the Marketing Manager with the development of the portfolio strategy on an annual basis, as well as the creation of individual brand plans, programming concepts, budget realization, seeing through, ultimately, to the execution of said plans.
October 17, 2020
Demonstrate strong business acumen skills, as role is responsible for managing multiple program budgets, timelines, process and procedures.
October 20, 2020