Monitor the domestic and global marketplace for new product innovations, competitor actions, lifestyle trends, consumer and market trend insights, and emerging technologies.
May 29, 2021
Management of proprietary, ad hoc and regularly scheduled research studies and translating results into actionable opportunities and recommendations.
August 21, 2021
Drive innovative idea generation by monitoring trends in social, digital and mobile media and exploring new tools, trends and applications.
October 11, 2021
Provide local marketing teams with the strategic frameworks and guardrails to guide & support the creation of relevant, localized media plans and tactics that align to our global brand strategy.
November 17, 2021
Support other corporate initiatives across all functions of the strategy team including budgets and estimates, joint ventures and acquisitions, and strategy & business development activities for lines of businesses like ad sales, affiliate sales, consumer products, content sales, etc.
December 11, 2021
Developing deep expertise in each of the diverse businesses represented in the client base and sharing this subject matter expertise with other shared services resources.
December 17, 2021
Demonstrated knowledge of marketing research, consumer insight development, translating research and strategy recommendations to actionable recommendations, brand management, and messaging strategy development.
January 11, 2022