Provide leadership on team activities related to service analysis initiatives and consider the business implications of technology application to the current and future business environment.
October 14, 2022
Build new campaign workflows for triggered campaigns - including targeting, channel & timing selection, if/then scenarios, and automated tasks.
January 16, 2023
Manage and execute seasonal, lifecycle and behavioral-based retail and loyalty email and app-based digital marketing campaigns from briefing through deployment, ensuring flawless campaign execution and post-campaign analytics.
January 19, 2023
Support the implementation, on-boarding and use of mobile app marketing tech stack tools including deeplinking, attribution, geo-location, customer feedback and analytics tools, in partnership with IT.
February 02, 2023
Assist in driving our consumer acquisition strategy, helping identify new ways to continually bring consumers into the database and guide them through a journey with our brand(s).
February 08, 2023
Create monthly social media briefs and work cross-functionally with internal social media team, 3rd party vendors and Creative Services to manage retail social campaigns to drive retail business objectives.
April 07, 2023
Develop email segmentation and personalization strategies to better engage, retain and reactivate customers.
April 18, 2023
Demonstrated understanding of what makes an optimal user experience regarding email marketing and landing page optimization (including desktop vs mobile device optimizations).
May 01, 2023
Collaborate with other parts of the business including Business Development, Analytics, Ops, Supply Chain, to share progress, learnings and best practices.
May 03, 2023
Lead definition of system requirements, gap analysis, and identification of feasible alternative solutions that meet defined business objectives.
May 07, 2023