Leads and manages all work in the brand strategy space, including customer segmentation and personas, brand positioning, values and attributes, messaging platforms, brand naming and architecture.
February 19, 2023
Collaborates with Research, Account Planning and Analytics teams providing input on information needs, research design and instruments, analysis and implications on research initiatives.
November 06, 2022
Complete understanding of both creative & research practices.
December 21, 2022
Understand business objectives and effectively translate them into strategies, while skillfully navigating obstacles and resistance to change.
February 23, 2023
Participate in agency-wide research initiatives that deliver thought leadership and contribute to making the work better.
February 28, 2023
Drive brand research and uncover key customer insights.
March 25, 2023
Develop and lead a holistic project management paradigm that incorporates business process redesign principles to streamline strategic and tactical aspects of the operation.
May 12, 2023
Manage the Strategy team and provide professional development coaching and learning opportunities to staff.
May 19, 2023
