Develop marketing strategies and manage the execution of demand generation campaigns on time and within budget, utilizing an integrated approach and tactics including digital advertising, webcasts, email, search, industry and company events, social media, blogs, etc.
September 26, 2019
Drive traffic to the website, landing pages, and social media with the intent of optimising & increasing conversion rates.
October 16, 2019
Provide detailed analysis and reporting on team's performance as well as accurate forecasts based on individual SDR performance and historical trends using Salesforce.
October 19, 2019
Build / execute content strategy plan that drives market awareness or aligns with outbound marketing campaigns, from developing content briefs all the way through publishing.
October 20, 2019
Create and maintain monthly forecasts of key metrics (MQLs, Pipeline, Revenue) by channel and continually measure, analyze, and report on performance to executives.
October 25, 2019
Manage and execute channel strategies for inbound and outbound channels including SEO, Search, Display, Paid Social, Email, Events, Webinars, Account-Based Marketing, Direct Mail, and Content Syndication.
October 28, 2019
Understanding of audience segmentation and how to apply this to direct marketing and lead nurturing campaigns for complex sales.
October 28, 2019
Plan and execute all acquisition campaign efforts across all online and offline channels including digital marketing (SEO / SEM, display, paid social, video, sponsored content, affiliate, webinars, email and others).
October 30, 2019
Lead an effective prospecting strategy, including driving effectiveness with key platforms (Salesloft + LinkedIn), optimizing go-to-market messaging, setting daily/weekly structure, managing to key prospecting KPIs and more.
November 20, 2019