Manage and execute channel strategies for inbound and outbound channels including SEO, Search, Display, Paid Social, Email, Events, Webinars, Account-Based Marketing, Direct Mail, and Content Syndication.
January 29, 2023
Create and maintain monthly forecasts of key metrics (MQLs, Pipeline, Revenue) by channel and continually measure, analyze, and report on performance to executives.
March 09, 2023
Develop marketing strategies and manage the execution of demand generation campaigns on time and within budget, utilizing an integrated approach and tactics including digital advertising, webcasts, email, search, industry and company events, social media, blogs, etc.
March 28, 2023
Provide detailed analysis and reporting on team's performance as well as accurate forecasts based on individual SDR performance and historical trends using Salesforce.
April 12, 2023
Understanding of audience segmentation and how to apply this to direct marketing and lead nurturing campaigns for complex sales.
April 15, 2023
Plan and execute all acquisition campaign efforts across all online and offline channels including digital marketing (SEO / SEM, display, paid social, video, sponsored content, affiliate, webinars, email and others).
April 15, 2023
Drive traffic to the website, landing pages, and social media with the intent of optimising & increasing conversion rates.
April 16, 2023
Build / execute content strategy plan that drives market awareness or aligns with outbound marketing campaigns, from developing content briefs all the way through publishing.
May 14, 2023
