Monitor, measure, and analyze the effectiveness of marketing initiatives against team KPIs, surfacing data driven insights to improve performance and drive innovation.
September 22, 2019
Develop productive partnerships and collaborate with subject matter experts and stakeholders, regional/local marketers, agencies, and internal functional groups, including Legal, Privacy, IT, Sourcing, and Finance.
September 29, 2019
Leads a direct marketing and communications process evaluation that provides best practices for the execution of direct marketing projects and the opportunities for improvement in current practices at Georgetown.
October 01, 2019
Understanding of Digital Marketing fundamentals (channels, tracking, conversion, personalization), SEO and SEM strategies, paid search, and paid advertising.
October 09, 2019
Collaborate with Sales Operations, Demand Generation and Marketing to continuously improve the overall effectiveness and efficiency of marketing programs and marketing technology.
October 16, 2019
Manage all of marketing operations including lead management processes and metrics, lead scoring, nurture, campaign tracking, marketing automation systems, database health, targeting and segmentation plans and alignment with sales operations.
October 22, 2019
Demonstrate knowledge of marketing best practices and multiple marketing channel execution as well as prior proven experience of successful management of large-scale marketing teams and programs.
October 23, 2019
Drive strong sales and marketing alignment with initiatives and processes that support strong lead management, improved lead quality, enhanced data quality and tools and templates.
October 23, 2019
Create and implement an annual development plan, in collaboration with the Executive Director and Board, that includes annual and long-term data-driven fundraising goals and a creative strategy to achieve goals.
November 03, 2019
Provide ongoing insights into our lead management performance (MQL Model), building and analyzing reports, identifying bottlenecks and making recommendations and implementation plans for improvement.
November 07, 2019