Drives social strategy development and liaises with account team and cross-functional colleagues in a positive, proactive, consistent manner.
July 26, 2022
Lead partnership negotiations with major partners and maintain strong partner relationships.
January 05, 2023
Develop robust A/B and MVT testing programs to optimize engagement and revenue employing a rigorous test, measure and iterate approach to drive continuous improvement.
February 11, 2023
Manage the 15-person digital activation team and provide the guidance, support and leadership to empower team success.
March 11, 2023
Holds oneself accountable for driving strategy and ensuring executional excellence, supervising junior team members on key projects.
March 15, 2023
Plan interactive strategy in tandem with traditional media planning teams.
April 14, 2023
Create or contribute to agency thought leadership with POVs on industry trends and other broad, industry focused projects.
April 29, 2023
Prepare and present interactive media information to selected publics, as necessary (industry groups).
April 29, 2023
Monitor media campaigns via third-party ad serving software, having daily, weekly and/or monthly campaign performance meetings internally and reporting results to client.
May 07, 2023
Plans/schedules/arranges own activities.
May 07, 2023
