Collaborate with engineering and product to drive initiatives for impacting organic visibility of focused category keywords, site architecture, and taxonomy and content.
October 16, 2021
Manage the creative development process to help build cross-channel campaigns that flow across email, website, content, social and paid channels like search, display, social, etc.
December 30, 2021
Build, manage and optimize paid and organic inbound lead generation campaigns with advertising partners, influencers, media companies, and others based on data-driven hypotheses.
March 26, 2022
Plan, launch, QA, optimize, and report on paid social media campaigns.
May 17, 2022
Design, implement, monitor, and optimize A/B experiments with data-driven hypotheses to identify new audience opportunities and improve marketing performance.
May 22, 2022
Lead weekly/monthly reporting, both internally and externally, with the goal of building best practices and iterating on what works.
May 26, 2022