Develop, execute, and measure paid advertising and email campaigns with the goal of acquiring and nurturing leads through inbound, outbound, and Account Based Marketing (ABM).
December 26, 2019
Create a framework to measure success and improve performance by conducting A/B testing across all customer touch points including email, messaging, push notifications, social and within the product.
January 14, 2020
Lead weekly/monthly reporting, both internally and externally, with the goal of building best practices and iterating on what works.
March 21, 2020
Design, implement, monitor, and optimize A/B experiments with data-driven hypotheses to identify new audience opportunities and improve marketing performance.
March 31, 2020
Report on program performance against top-line business KPIs including acquiring first time users, increasing repeat users, and reducing churn.
April 13, 2020
Build, manage and optimize paid and organic inbound lead generation campaigns with advertising partners, influencers, media companies, and others based on data-driven hypotheses.
April 24, 2020