Build, manage and optimize paid and organic inbound lead generation campaigns with advertising partners, influencers, media companies, and others based on data-driven hypotheses.
March 29, 2021
Collaborate with engineering and product to drive initiatives for impacting organic visibility of focused category keywords, site architecture, and taxonomy and content.
April 11, 2021
Develop, execute, and measure paid advertising and email campaigns with the goal of acquiring and nurturing leads through inbound, outbound, and Account Based Marketing (ABM).
June 23, 2021
Design, implement, monitor, and optimize A/B experiments with data-driven hypotheses to identify new audience opportunities and improve marketing performance.
July 03, 2021
Lead weekly/monthly reporting, both internally and externally, with the goal of building best practices and iterating on what works.
July 10, 2021
Plan, launch, QA, optimize, and report on paid social media campaigns.
July 28, 2021