Demonstrated success in program marketing, integrated marketing, lifecycle and/or loyalty marketing paired with a knowledge of effective consumer and/or channel marketing that delivers desired business results.
May 04, 2020
Act as a key strategic partner to Country marketing teams in strategic and creative review discussions both internally and with external agencies, by leveraging the macro perspective this person will have across all markets.
May 31, 2020
Understanding of media performance by channel and ability to provide clear objectives and success measures linked to the overall business objectives.
June 24, 2020
Drive the data modeling strategy for key business outcomes that includes predictive analytics, propensity modeling, influenced and attributable marketing / sales models across the entire engagement funnel for our customers and accounts.
June 24, 2020
Manage the development of campaigns assets including gathering requirements, managing the creative review and approval process, collaborating with internal and agency designers, copywriters, and developers, ensure adherence to brand guidelines.
August 07, 2020
Lead data-driven performance evaluation of digital marketing strategies and tactics around specified goals, and communicate findings to technical and marketing stakeholders to drive strategy and campaign execution refinements.
August 11, 2020
Support fiscal budget planning and ongoing management, working closely with the team leads to create reports and develop a monthly reconciliation process for all IM functional budgets.
August 28, 2020
Collaborate with Global consumer marketing team in coordinating strategies across Blue App products and partnering with central teams to develop global strategies & ideas.
October 04, 2020
Create, update, link, and merge records in CRM systems, as necessary for daily work, or as requested by Major Gifts, Planned Giving, Foundations, or other New Jersey Development staff.
October 11, 2020