Develop, implement, and document best practices for campaign development and execution as well as Marketo/Salesforce processes and procedures.
March 10, 2020
Create content to support demandgeneration as well as writingand producing landingpages, email assets, ad copyand webinar content to support the execution of campaigns.
March 17, 2020
Monitor, track and communicate campaign performance (from email results all the way to MQLs, opportunities and closed deals).
April 05, 2020
Drive performance through a results-driven experimental approach, both in existing channels and by experimenting with new channels and techniques.
April 08, 2020
Lead the growth of a variety of acquisition channels including paid and organic social marketing, digital ads, industry partnerships, content syndication, and more.
May 04, 2020
Collaborate with sales to identify target prospects and decision makers, adapt specific messaging and content, and analyze and provide feedback on results.
May 15, 2020
Track and reportCRM utilization and pipeline healthin Salesforce, including creating and updating campaign dashboards, reports andpage configurations.
June 06, 2020
Manage and enforce the execution of email automation processes in Marketo including the creation of landing pages, tracking codes, content implementation, lead nurture decision tree process development, scoring, segmentation, and reporting.
June 19, 2020
Understanding of entire funnel performance marketing and growth levers for each funnel stage.
June 27, 2020
Assist with the creation and interpretation of demographic information and mapping that will allow for the identification of appropriate target markets.
July 11, 2020