Provides leadership for Access Market Research efforts, developing and deploying innovative market research techniques that reflect best practices, in order to develop key strategic customer insights and drive superior decision-making.
June 15, 2020
Create foundational market understanding through the development of treatment flow maps, market segmentation, attribute/benefit testing, positioning and campaign development, etc.
July 01, 2020
Lead different types of quantitative market research studies and entertainment properties, including movies, TV, and video games.
July 20, 2020
Collaborate extensively with marketing, sales, manufacturing, market access, clinical, regulatory, finance and executive management colleagues to provide key insights across multiple functions.
September 01, 2020
Works closely with Access Analytics team to develop and maintain analytical tools that drive strategic insights including evaluation of primary and secondary data sources and emerging methodologies.
October 02, 2020
Demonstrated ability to be resourceful in an entrepreneurial work environment, which includes the ability to roll up one's sleeves and lead or contribute to a project in a direct capacity.
October 03, 2020