Develop and deliver effective, inspiring internal briefs to cross-disciplinary marketing teams, ensuring plans are tied to business objectives and leverage the brand promise.
January 15, 2023
Lead social media as the content advisor and standards keeper across campus locations in the regional geography that highlights key brand messaging and campus success stories on behalf of our clients.
February 15, 2023
Act as a marketing and key category and segment expert about business/segment and brand performance and keep agency team informed, focused and motivated about business.
March 08, 2023
Collaborate with the marketing team to create and gain consensus for cross-portfolio GTM plans and marketing plays in alignment with strategic product mandates and sales directives.
March 09, 2023
Provides proactive counsel on research findings, the external marketplace, competitive pressures and brand influences to sell agency expertise, gain consensus on creative ideas, and develop strategic initiatives.
March 11, 2023
Demonstrated success mapping content to personas to devise optimal multi touch, integrated programs for account engagement to expose pain/need.
March 19, 2023
Monitor SMC-C Scorecard performance, Pipeline Health, Renewal Recapture Rate, Consumption/Usage rates to drive alignment with sales outcomes.
March 22, 2023
