Collaborate with media and advertising partners where necessary to ensure common understanding and utilization of targeting, analytics and reporting.
October 16, 2022
Build scenario planning models to inform optimal media spend and channel allocation by product and forecast the business outcome.
November 09, 2022
Implement formal modeling processes from end to end including data gathering, data profiling, numerical model building, calibration, cross-validation, putting product into production, etc.
November 26, 2022
Demonstrated self-direction, with a desire both to learn new techniques and teach others.
December 05, 2022
Understanding of process research and design, which may be demonstrated through use of DevOps, automation, data mining, web scraping, or object-oriented software is preferred.
February 02, 2023
Create, maintain, and deliver dashboards and reports for KPI results from test measurements and communicate results to key stakeholders.
March 05, 2023
Actively contributes to analytics strategy by contributing ideas, preparing presentation material for internal stakeholders, and product design/business case materials for NYL leadership.
March 28, 2023
Provide on-going analytical support utilizing marketing mix modeling, forecasting and custom analytic projects to address a wide variety of business issues including marketing, media, pricing and ROI optimization.
April 02, 2023
Supports Subject Matter Experts (SME's) on efforts to develop scalable, efficient, automated solutions for large scale data analyses, model development, model validation and model implementation.
April 24, 2023
Develops and implements scalable Data Science Analytical Solutions that rely on statistical, machine learning and artificial intelligence to automate and optimize key business processes and help improve efficiency and financial results.
May 19, 2023