How much does a Marketing Research Analyst make? The average Marketing Research Analyst salary is $91,263 as of November 27, 2023, but the salary range typically falls between $76,293 and $109,107. Salary ranges can vary widely depending on many important factors, including education, certifications, additional skills, the number of years you have spent in your profession. With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target.
Salary range for a Marketing Research Analyst
$76,293 to $109,107
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What does a Marketing Research Analyst do?
Common responsibilities of a Marketing Research Analyst
Manage specific products throughout the product lifecycle, gathering and prioritizing product and customer requirements, conducting Voice of the Customer (VOC) research, defining the product vision.
May 05, 2023
Design or assist in the development of questionnaires and moderator guides to ensure the necessary data is captured.
May 14, 2023
Assist in the collection, measurement, analysis and reporting of consumer and market information used to support line-of-business needs.
August 05, 2022
Support sales by using data to highlight the value of our audience across digital, print, video and social.
March 12, 2023
Monitor and engage in relevant social discussions about our company, competitors, and/or industry, both from existing leads and customers as well as from brand new audiences.
March 22, 2023
Develop methods for tracking growth, automating processes, and improving campaign effectiveness.
April 28, 2023
Marketing Research Analyst Salary in Major Cities
This chart shows the salary comparison for Marketing Research Analyst between major cities. San Francisco City consistently ranks #1 as of November 27, 2023. Click on the chart to see the detail salary data for Marketing Research Analyst in each city.
Marketing Research Analyst Salary by State
- Alaska
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- District of Columbia
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- Iowa
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Marketing Research Analyst Salary by City
Click to see the salary for Marketing Research Analyst in these major U.S. cities.
| City Name | Average Salary |
|---|---|
| San Francisco, CA | $114,078 |
| Washington, DC | $101,594 |
| Miami, FL | $88,571 |
| Chicago, IL | $96,273 |
| Boston, MA | $102,826 |
| New York, NY | $107,234 |
| Dallas, TX | $90,669 |
If you'd like know Marketing Research Analyst Salary in other cities, then please select a city in
Average Salary Range for Marketing Research Analyst
Average Base Salary
Core compensation
76293
109107
Average Total Cash Compensation
Includes base and annual incentives
What is the average salary for Marketing Research Analyst in 2023?
These charts show the average base salary (core compensation), as well as the average total cash compensation for the job of Marketing Research Analyst in the United States. The base salary for Marketing Research Analyst ranges from $76,293 to $109,107 with the average base salary of $91,263. The total cash compensation, which includes base, and annual incentives, can vary anywhere from $78,863 to $115,596 with the average total cash compensation of $96,050.
View Average Salary for Marketing Research Analyst as table
| Average Salary | Average Salary Range | |
|---|---|---|
| Base Salary | $91,263 | $76,293 - $109,107 |
| Bonus | $4,787 | $2,570 - $6,489 |
| Total Pay | $96,050 | $78,863 - $115,596 |
* Base Salary represents gross income before taxes and deductions. It does not include additional pay such as benefits, bonuses, profit sharing or commissions.
* Total Pay combines base salary, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job.
Estimate Salary for Marketing Research Analyst online for free
Salary.com Estimate Salary Tool provides free, accurate and real-time salary for thousands of careers. Please enter the following pay factors for Marketing Research Analyst, to get a real-time salary target. If you want to get more detailed salary information, please view Professional Salary Report
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Comments about Marketing Research Analyst
What's the difference between Brand Marketing/Research Analyst I and Marketing Research Analyst?
According to our latest salary estimation on November 27, 2023. The average salary of Marketing Research Analyst is $91,263, and the average salary of Brand Marketing/Research Analyst I is $69,400. The average salary of Brand Marketing/Research Analyst I is lower than Marketing Research Analyst. ( 2023-11-27 salary.com )
I am a Marketing Research Analyst, which location’s salary is higher, Hattiesburg, MS or Nashua, NH?
Nashua, NH typically sees higher pay than Hattiesburg, MS for Marketing Research Analyst. a Marketing Research Analyst Salary in Nashua, NH is $98,929 as of November 27, 2023; a Marketing Research Analyst Salary in Hattiesburg, MS is $79,745 as of November 27, 2023. ( 2023-11-27 salary.com )
Marketing Research Analyst Frequently Asked Questions
Why does the salary of a Marketing Research Analyst vary from city to city?
The cost of living is tied to salaries. If the expenses are higher in a particular city, then the wage level will be higher as well to afford the people can opportunity to live there. This is why you're always going to make more money in New York City for example, than in a small town. ( 2023-11-27 salary.com )
What are the Pay Factors for Marketing Research Analyst?
Salary ranges for a Marketing Research Analyst can vary widely, depending on the city and several other pay factors, including (but not limited to) education level, certifications, additional skills, and work experience. Click here to view Eight Factors That Can Affect Your Pay ( 2023-11-27 salary.com )
How the Pay Factors Influence Your Pay?
Salaries are ultimately dictated by the position being applied to, and hiring company, but there are several important pay factors that come into play based on your individual history that could impact your value to the company. Salary.com's Personal Salary Report will analyze these factors for you to help you maximize your earning potential. ( 2023-11-27 salary.com )
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Last Update: November 27, 2023