How much does a Marketing Research Analyst make? The average Marketing Research Analyst salary is $91,263 as of November 27, 2023, but the salary range typically falls between $76,293 and $109,107. Salary ranges can vary widely depending on many important factors, including education, certifications, additional skills, the number of years you have spent in your profession. With more online, real-time compensation data than any other website, helps you determine your exact pay target. 

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Job Openings for Marketing Research Analyst
VB - San Diego , CA
We are looking for a Marketing Analyst who'll research and identify ways to build our brand and acquire new clients. Marketing Analyst responsibilities include tracking advertising costs, researching ...
ZipRecruiter ATS Jobs for ZipSearch/ZipAlerts - 2 days ago
CMI Media Group - Costa Mesa , CA
As the Analyst, Digital Marketing Analytics you will be responsible for the regular analysis and ... Provide support for ad-hoc data & research requests on an as needed basis. * Create and maintain ...
ZipRecruiter ATS Jobs for ZipSearch/ZipAlerts - 39 days ago
Ultimate Staffing - San Jose , CA
Research and implement marketing tools to support our promotional projects (automation software ... Work experience as a Marketing Analyst or similar role * Expertise working in the tech or ...
LinkedIn - 9 days ago
Cafe Rio - Salt Lake City , UT
POSITION SUMMARY As an Analyst of marketing insights and analytics, you're the data-subject-matter ... Research customer behavior and find patterns to inform business decisions and aid in creating and ...
ZipRecruiter ATS Jobs for ZipSearch/ZipAlerts - 45 days ago
The Marketing-Customer Insights Analyst position is responsible for the measurement, analysis, and ... Conduct market research to analyze the competitive landscape, determine brand perceptions, identify ...
ZipRecruiter ATS Jobs for ZipSearch/ZipAlerts - 51 days ago
Yoh, A Day & Zimmermann Company - Burbank , CA
Yoh has a contract opportunity for a Analyst, Marketing Intelligence and Data Products with our ... Support the deployment of media-lift research - create analysis with clear findings and ...
ZipRecruiter - 67 days ago

Marketing Research Analyst Salary in Major Cities

This chart shows the salary comparison for Marketing Research Analyst between major cities. San Francisco City consistently ranks #1 as of November 27, 2023. Click on the chart to see the detail salary data for Marketing Research Analyst in each city.
Click to see the salary for Marketing Research Analyst in these major U.S. cities.
City Name Average Salary
San Francisco, CA $114,078
Washington, DC $101,594
Miami, FL $88,571
Chicago, IL $96,273
Boston, MA $102,826
New York, NY $107,234
Dallas, TX $90,669
If you'd like know Marketing Research Analyst Salary in other cities, then please select a city in

Average Base Salary

Core compensation


Average Total Cash Compensation

Includes base and annual incentives

What is the average salary for Marketing Research Analyst in 2023?
These charts show the average base salary (core compensation), as well as the average total cash compensation for the job of Marketing Research Analyst in the United States. The base salary for Marketing Research Analyst ranges from $76,293 to $109,107 with the average base salary of $91,263. The total cash compensation, which includes base, and annual incentives, can vary anywhere from $78,863 to $115,596 with the average total cash compensation of $96,050.
Average Salary Average Salary Range
Base Salary $91,263 $76,293 - $109,107
Bonus $4,787 $2,570 - $6,489
Total Pay $96,050 $78,863 - $115,596
* Base Salary represents gross income before taxes and deductions. It does not include additional pay such as benefits, bonuses, profit sharing or commissions.
* Total Pay combines base salary, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. Estimate Salary Tool provides free, accurate and real-time salary for thousands of careers. Please enter the following pay factors for Marketing Research Analyst, to get a real-time salary target. If you want to get more detailed salary information, please view Professional Salary Report
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What's the difference between Brand Marketing/Research Analyst I and Marketing Research Analyst?
According to our latest salary estimation on November 27, 2023. The average salary of Marketing Research Analyst is $91,263, and the average salary of Brand Marketing/Research Analyst I is $69,400. The average salary of Brand Marketing/Research Analyst I is lower than Marketing Research Analyst. ( 2023-11-27 )
I am a Marketing Research Analyst, which location’s salary is higher, Hattiesburg, MS or Nashua, NH?
Nashua, NH typically sees higher pay than Hattiesburg, MS for Marketing Research Analyst. a Marketing Research Analyst Salary in Nashua, NH is $98,929 as of November 27, 2023; a Marketing Research Analyst Salary in Hattiesburg, MS is $79,745 as of November 27, 2023. ( 2023-11-27 )
Why does the salary of a Marketing Research Analyst vary from city to city?
The cost of living is tied to salaries. If the expenses are higher in a particular city, then the wage level will be higher as well to afford the people can opportunity to live there. This is why you're always going to make more money in New York City for example, than in a small town. ( 2023-11-27 )
What are the Pay Factors for Marketing Research Analyst?
Salary ranges for a Marketing Research Analyst can vary widely, depending on the city and several other pay factors, including (but not limited to) education level, certifications, additional skills, and work experience. Click here to view Eight Factors That Can Affect Your Pay ( 2023-11-27 )
How the Pay Factors Influence Your Pay?
Salaries are ultimately dictated by the position being applied to, and hiring company, but there are several important pay factors that come into play based on your individual history that could impact your value to the company.'s Personal Salary Report will analyze these factors for you to help you maximize your earning potential. ( 2023-11-27 )

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Last Update: November 27, 2023