Marketing Research Manager Salary in the United States

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How much does a Marketing Research Manager make?

As of December 01, 2024, the average annual pay of Marketing Research Manager in the United States is $129,961. While Salary.com is seeing that Marketing Research Manager salary in the US can go up to $156,805 or down to $105,631, but most earn between $117,226 and $144,012. Salary.com shows the average base salary (core compensation), as well as the average total cash compensation for the job of Marketing Research Manager in the United States.

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Salary range for a Marketing Research Manager
$117,226 to $144,012
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Marketing Research Manager Salary in Major Cities

This chart shows the salary comparison for Marketing Research Manager between major cities. San Francisco City consistently ranks #1 as of December 01, 2024. Click on the chart to see the detail salary data for Marketing Research Manager in each city.

Marketing Research Manager Salary by City

Click to see the salary for Marketing Research Manager in these major U.S. cities.
City Name Average Salary
San Francisco, CA $162,451
Washington, DC $144,646
Miami, FL $125,412
Chicago, IL $136,329
Boston, MA $145,686
New York, NY $151,794
Dallas, TX $128,271
If you'd like know Marketing Research Manager Salary in other cities, then please select a city in

Average Salary Range for Marketing Research Manager

Average Base Salary

Core compensation

 
 
 
117226
144012
129961

Average Total Cash Compensation

Includes base and annual incentives

 
 
 
125573
161766
142209
What is the average salary for Marketing Research Manager in 2024?
These charts show the average base salary (core compensation), as well as the average total cash compensation for the job of Marketing Research Manager in the United States. The base salary for Marketing Research Manager ranges from $117,226 to $144,012 with the average base salary of $129,961. The total cash compensation, which includes base, and annual incentives, can vary anywhere from $125,573 to $161,766 with the average total cash compensation of $142,209.

View Average Salary for Marketing Research Manager as table

Average Salary Average Salary Range
Base Salary $129,961 $117,226 - $144,012
Bonus $12,248 $8,348 - $17,754
Total Pay $142,209 $125,573 - $161,766
* Base Salary represents gross income before taxes and deductions. It does not include additional pay such as benefits, bonuses, profit sharing or commissions.
* Total Pay combines base salary, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job.

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Your target salary is ?
117226
144012

 

Comments about Marketing Research Manager

What's the difference between Marketing Segment Research Manager and Marketing Research Manager?
According to our latest salary estimation on December 01, 2024. The average salary of Marketing Research Manager is $129,961, and the average salary of Marketing Segment Research Manager is $122,990. The average salary of Marketing Segment Research Manager is lower than Marketing Research Manager. ( 2024-11-21 salary.com )
I am a Marketing Research Manager, which location’s salary is higher, Grand Rapids, MI or Bowie, MD?
Bowie, MD typically sees higher pay than Grand Rapids, MI for Marketing Research Manager. a Marketing Research Manager Salary in Bowie, MD is $144,386 as of December 01, 2024; a Marketing Research Manager Salary in Grand Rapids, MI is $126,062 as of December 01, 2024. ( 2024-11-21 salary.com )

Marketing Research Manager Frequently Asked Questions

Why does the salary of a Marketing Research Manager vary from city to city?
The cost of living is tied to salaries. If the expenses are higher in a particular city, then the wage level will be higher as well to afford the people can opportunity to live there. This is why you're always going to make more money in New York City for example, than in a small town. ( 2024-11-21 salary.com )
What are the Pay Factors for Marketing Research Manager?
Salary ranges for a Marketing Research Manager can vary widely, depending on the city and several other pay factors, including (but not limited to) education level, certifications, additional skills, and work experience. Click here to view Eight Factors That Can Affect Your Pay ( 2024-11-21 salary.com )
How the Pay Factors Influence Your Pay?
Salaries are ultimately dictated by the position being applied to, and hiring company, but there are several important pay factors that come into play based on your individual history that could impact your value to the company. Salary.com's Personal Salary Report will analyze these factors for you to help you maximize your earning potential. ( 2024-11-21 salary.com )

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Last Update: December 01, 2024