Stay current on digital marketing best practices, search engine advertising policies, search engine algorithm updates and industry wide e-commerce trends.
April 09, 2020
Understanding of how Paid Search works with other tactics such as SEO, Affiliates, Social, Display, TV as well as website experience.
April 22, 2020
Manage relationship with bid management software provider and other partners to optimize campaigns and help inform their product roadmap based on needs, including rolling out new enhancements.
June 09, 2020
Monitor paid search and social accounts daily (Adwords, LinkedIn, FB Business Manager) to optimize keywords bids, budget allocation, quality score, and impression share to increase click-through and conversion rates.
June 23, 2020
Developing, implementing, monitoring and summarizing PPC campaigns across various search engines and working closely with agencies and internal stakeholders to optimize campaigns.
July 17, 2020
Provide proactive and specific feedback to reports by meeting with direct reports regularly (at least twice a month) using our Performance Management tools to ensure reports have the opportunity to improve and develop professionally.
September 02, 2020
Act as the central hub of collaboration and problem solving across various departments/resources including senior level colleagues at Merkle and senior level business leaders at the client, while delivering against aggressive client objectives.
September 21, 2020
Assist in development of search media plans (research, submitting request for proposals "RFPs" to search engines) and building effective relationships with all vendors.
September 22, 2020
Demonstrates thought leadership and professional communication skills by developing and delivering client facing materials, such as presentations, Point of Views, business cases, and performance reports.
September 24, 2020