Collaborate with internal media & strategy team to develop campaigns that leverage both the Discovery portfolio and external digital paid media to acquire new users within acceptable CPA target based on customer lifetime value models.
April 25, 2020
Provide local marketing teams with the strategic frameworks and guardrails to guide & support the creation of relevant, localized media plans and tactics that align to our global brand strategy.
May 16, 2020
Drive growth in our performance marketing channels by efficiently scaling conversion volume through testing and optimizations.
June 08, 2020
Track Global campaign & media performance by partnering with local cross-functional teams to identify, understand, and embed the underlying drivers of performance into our brand planning & reporting.
July 08, 2020
Create and maintain key performance indicator goals for each digital marketing channel, track results to goal and share results with brand team and senior management.
August 14, 2020
Manages assigned direct reports, recruits and trains new hires, motivates, coaches and develops associates, participates in the establishment of department goals and implementing procedures and performance standards to achieve these goals.
August 16, 2020
Builds effective relationships and works collaboratively with Marketing, Sales, IT, Legal, Product, Business Intelligence, and external vendors to set goals, develop strategy, plan and implement tests/campaigns, manage timelines and deliver results.
August 24, 2020
Demonstrated success in leading the strategy, management, and optimization of Paid Social and Native Media channels for a high growth company.
September 25, 2020
Works closely with Analytics for deep dive attribution, audience segmentation, campaign ROI, LTV targets, insights and key performance indicators.
October 11, 2020
Understand factors impacting performance trends, gap to goals, marketplace dynamics and other exogenous facets influencing results.
October 13, 2020