Maintains an accurate and in-depth knowledge of all aspects of the community, particularly in areas such as rent and pricing information, market comps, vacancies, apartment availability, lease expirations, square footage, etc.
May 02, 2020
Lead for the strategic planning process, communicating the vision/strategy to South Alabama region (Montgomery, Selma, Mobile, Lanett, Phenix City, Foley & Hartford), 7 centers, and 5 field based team members (direct reports).
May 22, 2020
Monitor, analyze, and report on channel and field marketing programs regularly to evaluate the efficiency and effectiveness.
May 28, 2020
Assist in the development of all collateral materials used as part of the marketing/sales program in all assisted living communities.
June 18, 2020
Create and implement an integrated marketing plan that starts with a clear view of regional segmentation, an alignment with sales strategy and a solid understanding of the market trends within specific product lines and customer market segments.
July 03, 2020
Develop annual marketing plans (including DMA/Co-op plans, community programs and individual restaurants) designed to increase new customer visits, existing customer frequency and store level PSA.
July 04, 2020
Provide ongoing training for market-wide and store-level leadership on calendar planning, local store marketing, digital LSM and partnership development and execution.
September 25, 2020
Manages regional marketing co-ops, including the distribution of activity reports to facility and corporate leaders.
September 29, 2020
Acts as a creative director, working with a team of graphic designers and a marketing coordinator in maintaining brand integrity through visually compelling campaigns.
October 11, 2020
Drive innovative sales marketing for campus meal-plans and on-going improvement, as reported through senior leadership updates.
October 18, 2020