How much does a Web Marketing Specialist make? The average Web Marketing Specialist salary is $51,159 as of November 27, 2023, but the salary range typically falls between $45,615 and $57,681. Salary ranges can vary widely depending on many important factors, including education, certifications, additional skills, the number of years you have spent in your profession. With more online, real-time compensation data than any other website, Salary.com helps you determine your exact pay target.
Salary range for an Web Marketing Specialist
$45,615 to $57,681
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What does a Web Marketing Specialist do?
Common responsibilities of a Web Marketing Specialist
Report and analyze web traffic, website behavior and online sales data.
August 28, 2022
Manage an effective, efficient and productive marketing department by ensuring that the appropriate structures, systems, competencies and values are developed.
October 07, 2022
Tracks website traffic and user behavior and reports web analytics on a monthly basis, using appropriate analytics to ensure that content is driving traffic and engagement on the website.
February 16, 2023
Demonstrated ability to manage projects independently, handle multiple tasks and assignments simultaneously in a fast paced environment.
February 17, 2023
Implement strategic updates to website to reflect positive UX.
February 26, 2023
Design online advertising for Google Ads, Facebook, and other related online marketing channels.
April 08, 2023
Assists with ENC events and engages in collaborative relationships with community organizations to capture content and build community.
April 08, 2023
Web Marketing Specialist Salary in Major Cities
This chart shows the salary comparison for Web Marketing Specialist between major cities. San Francisco City consistently ranks #1 as of November 27, 2023. Click on the chart to see the detail salary data for Web Marketing Specialist in each city.
Web Marketing Specialist Salary by State
- Alaska
- Alabama
- Arkansas
- Arizona
- California
- Colorado
- Connecticut
- District of Columbia
- Delaware
- Florida
- Georgia
- Hawaii
- Iowa
- Idaho
- Illinois
- Indiana
- Kansas
- Kentucky
- Louisiana
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- Maryland
- Maine
- Michigan
- Minnesota
- Missouri
- Mississippi
- Montana
- North Carolina
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- New Hampshire
- New Jersey
- New Mexico
- Nevada
- New York
- Ohio
- Oklahoma
- Oregon
- Pennsylvania
- Rhode Island
- South Carolina
- South Dakota
- Tennessee
- Texas
- Utah
- Virginia
- Vermont
- Washington
- Wisconsin
- West Virginia
- Wyoming
Web Marketing Specialist Salary by City
Click to see the salary for Web Marketing Specialist in these major U.S. cities.
| City Name | Average Salary |
|---|---|
| San Francisco, CA | $63,948 |
| Washington, DC | $56,950 |
| Miami, FL | $49,650 |
| Chicago, IL | $53,967 |
| Boston, MA | $57,640 |
| New York, NY | $60,111 |
| Dallas, TX | $50,826 |
If you'd like know Web Marketing Specialist Salary in other cities, then please select a city in
Average Salary Range for Web Marketing Specialist
Average Base Salary
Core compensation
45615
57681
Average Total Cash Compensation
Includes base and annual incentives
What is the average salary for Web Marketing Specialist in 2023?
These charts show the average base salary (core compensation), as well as the average total cash compensation for the job of Web Marketing Specialist in the United States. The base salary for Web Marketing Specialist ranges from $45,615 to $57,681 with the average base salary of $51,159. The total cash compensation, which includes base, and annual incentives, can vary anywhere from $45,615 to $57,681 with the average total cash compensation of $51,159.
View Average Salary for Web Marketing Specialist as table
| Average Salary | Average Salary Range | |
|---|---|---|
| Base Salary | $51,159 | $45,615 - $57,681 |
| Bonus | $0 | $0 - $0 |
| Total Pay | $51,159 | $45,615 - $57,681 |
* Base Salary represents gross income before taxes and deductions. It does not include additional pay such as benefits, bonuses, profit sharing or commissions.
* Total Pay combines base salary, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job.
Estimate Salary for Web Marketing Specialist online for free
Salary.com Estimate Salary Tool provides free, accurate and real-time salary for thousands of careers. Please enter the following pay factors for Web Marketing Specialist, to get a real-time salary target. If you want to get more detailed salary information, please view Professional Salary Report
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Comments about Web Marketing Specialist
What's the difference between Marketing & Web Design Specialist and Web Marketing Specialist?
According to our latest salary estimation on November 27, 2023. The average salary of Web Marketing Specialist is $51,159, and the average salary of Marketing & Web Design Specialist is $64,213. The average salary of Marketing & Web Design Specialist is higher than Web Marketing Specialist. ( 2023-11-27 salary.com )
I am a Web Marketing Specialist, which location’s salary is higher, Hattiesburg, MS or Nashua, NH?
Nashua, NH typically sees higher pay than Hattiesburg, MS for Web Marketing Specialist. a Web Marketing Specialist Salary in Nashua, NH is $55,456 as of November 27, 2023; a Web Marketing Specialist Salary in Hattiesburg, MS is $44,702 as of November 27, 2023. ( 2023-11-27 salary.com )
Web Marketing Specialist Frequently Asked Questions
Why does the salary of a Web Marketing Specialist vary from city to city?
The cost of living is tied to salaries. If the expenses are higher in a particular city, then the wage level will be higher as well to afford the people can opportunity to live there. This is why you're always going to make more money in New York City for example, than in a small town. ( 2023-11-27 salary.com )
What are the Pay Factors for Web Marketing Specialist?
Salary ranges for a Web Marketing Specialist can vary widely, depending on the city and several other pay factors, including (but not limited to) education level, certifications, additional skills, and work experience. Click here to view Eight Factors That Can Affect Your Pay ( 2023-11-27 salary.com )
How the Pay Factors Influence Your Pay?
Salaries are ultimately dictated by the position being applied to, and hiring company, but there are several important pay factors that come into play based on your individual history that could impact your value to the company. Salary.com's Personal Salary Report will analyze these factors for you to help you maximize your earning potential. ( 2023-11-27 salary.com )
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Last Update: November 27, 2023