Building on our core values, we aspire to sustain a diverse and inclusive culture where everyone feels respected and valued, from our employees to our customers and partners. develop value propositions tailored to specific segments and audiences - and corresponding messaging strategies that crisply differentiate our products in support of full-funnel activation from awareness to advocacy and all points in between. Manage complex situations and demonstrate the ability to develop solutions to those situations with strong partnership with peers as needed, and with little oversight from direct manager. view job details

The B2B Channel Sales Representative IV represents the company in all activities associated with reseller/channel support. Responsible for selling company products and services through resellers/channels in assigned territory. Being a B2B Channel Sales Representative IV typically reports to a manager or head of a unit/department. Requires a minimum of an associate's degree or its equivalent or in a related area. Working as a B2B Channel Sales Representative IV typically requires 7+ years of related experience. A specialist on complex technical and business matters. Work is highly independent. ... view job details

Supports the execution of the company's email marketing strategy to drive leads and facilitate customer engagement. Assists with the planning, designing, and testing of email campaigns and analyzes ongoing campaigns to measure effectiveness. Manages email lists, researches target segments, and defines the appropriate audiences for various communications. Utilizes various metrics to make data-driven recommendations and drive continuous improvement to email marketing strategy. May require a bachelor's degree. Typically reports to a manager. Occasionally directed in several aspects of the work. G... view job details

Responsible for designing, creating, and delivering marketing programs to support the growth and expansion of company products and services. Creates, conveys brand messages and improves brand awareness. Develops sales presentations and provides reports based on information collected such as marketing trends, competition, new products, and pricing. May coordinate involvement in conferences, exhibitions and marketing seminars. Typically requires a bachelor's degree or its equivalent. Typically reports to a supervisor or manager. Gains exposure to some of the complex tasks within the job function... view job details

Helps design and implement marketing and sales initiatives and presentations to support the growth of company products and services. Engages with new prospects and existing customers to sell an organization's products. Works with customers to determine which products would suit their needs, and to work through any problems or concerns that arise. Develops sales presentations and provides market reports based on research including marketing trends, competition, new products, and pricing. Requires a bachelor's degree. Typically reports to a supervisor or manager. Work is highly independent. May ... view job details

In the world of marketing, there are many different roles you can explore depending on your competencies and interests. Managers, web developers, graphic designers, writers, social media specialists, and analysts can all find a home in marketing. Using Salary.com data, we provided the average salaries of seven in-demand marketing jobs. We also provided job description summaries so you can determine if your skillset matches up: 1) Social Media Specialist What you’ll earn, on average: $50,225 What you'll do: Prepare and develop social media content to support and enhance the organization's brand... view article details

You may not think you are in sales, but if you are involved in a job search, you are! It’s important to understand that your resume is more than a calling card and less than a comprehensive record of your career. Your resume is a marketing brochure for what you want the company to buy – and that’s YOU!Although you may not have a background in marketing or sales, thinking about yourself as the “product” your resume is selling can help you land an interview. It can also be helpful to move your focus away from your personal goals in the documents. If you are still using an objective statement in ... view article details

Is your job just a way to pay the bills, or would you prefer it to be a source of great fulfillment?If you chose the latter, one way you might be able to reach that goal is to ensure that your career matches your personality.While we are all individuals and none of us want to be encumbered with labels, certain personality types complement certain types of jobs.This article explores seven common personality categories and the types of jobs that may lead to more success—and ultimately, happiness.1. The Leader You are self-confident, decisive, have excellent communication skills, and lov... view article details

Higher education may be getting more expensive, but a college degree is necessary to compete for jobs in many industries. College should be healthy mix of passion and pragmatism, and it’s important to pursue the things you love while recognizing the fields that give you the best chance of finding a job upon graduation. According to research by CareerCast.com, here are the majors with the best career prospects. We also provided the median salaries of various jobs in each industry based on Salary.com data. 1) Accounting They say numbers don’t lie, but did you know they can also get you a job? T... view article details

Set Yourself Apart by Showcasing Your Value Demonstrating value for employers is a way to set yourself apart from the competition even before you land the job. The value for you is that such a distinctive approach is likely to accelerate your successful hire! An effective strategy for showing your value is to develop a plan to identify and solve problems for the company, using tact in case the person who created the gaffe is also the hiring manager!5. Research the Company To accelerate your job search using this approach, you must target a specific company of interest. If you... view article details

If an organization wants to promote their products and services, they will need to delve into the world of marketing. Where do you begin with marketing though? Well, marketing is a vast field, so you need to have a wide range of marketing skills to make a mark. In this article, we will break down the essential marketing skills that you need to be an effective marketer. From social media marketing to building relationships and networking, there are plenty of areas to focus on improving your marketing skills. So, let's begin by finding out why you need to understand your target audience when it ... view blog & white papers details

Have you ever wondered how those slick HR consulting firms land big corporate clients? From the outside, what is only seen are polished success stories, expert opinions, and conference speeches. But, behind those is a well-oiled marketing machine at work. It tailors pitches, builds relationships, and positions the company as a reliable partner. Cracking the code can teach businesses valuable lessons to improve their marketing strategies. HR consulting firms use strategic tactics to win over corporate clients. For those who are new in the HR consulting industry, here is how you can win the hear... view blog & white papers details

Not every company or industry follows the same naming practices when it comes to job titles. As a display of their distinct culture, objectives, values, and methods of operation, every business needs to make sure that the positions within it are properly classified. No matter how you feel about job titles, one thing is certain. Your company's growth is built on the foundation created by the first 100 employees. To identify and characterize the employees of your startup is not simple. It is vital to find a careful mix between being empowering and helpful without confining someone. To help you a... view blog & white papers details

It’s the dawning of the age of millennials, and companies are encountering new challenges when attracting, engaging, and retaining this unique, technologically-savvy generation of workers. The millennial generation came of age in the digital era and is now entering the workforce en masse. Millennials are slated to comprise nearly half (46%) of all U.S. workers by 2020, and this is greatly complicating the job of human resource managers, many of whom are generation X-ers or baby boomers. When thinking about millennial talent, most people imagine notorious job-hoppers looking for companies with ... view blog & white papers details

A job analysis is crucial for any role. Analyzing job duties and required skills is important for every company. Job analysis acts as a cornerstone of effective human resource management. Job analysis' thorough assessment of roles helps companies make informed hiring decisions. It also enables them to thrive in an evolving business landscape. What Is Job Analysis? A job analysis is a systematic process to determine specific duties and required skills for a role. Conducting a proper job analysis is crucial for creating an accurate job description and hiring the right talent. It provides signif... view blog & white papers details