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There is currently no job description for Brand Marketer. Be the first to submit the job responsibilities for a Brand Marketer.

There is currently no job description for Marketer. Be the first to submit the job responsibilities for a Marketer.

Lead the ideation process to turn data/insights into thought starters and stories. Collaborate with Senior Content Marketing Manager and Design team to plan and develop content including eBooks, whitepapers, infographics, checklists, guides, templates, blog posts, reports, videos, case studies, etc. Understand the dynamics of the digital marketing ecosystem and extract key trends, topics and content themes that will help us engage our target audience. view job details

Understand levers that could drive marketing ROI goals (especially in the consumer health space) and use data to identify the highest impact levers to meet your goals. Plan, launch, QA, optimize, and report on paid social media campaigns. Develop, execute, and measure paid advertising and email campaigns with the goal of acquiring and nurturing leads through inbound, outbound, and Account Based Marketing (ABM). view job details

Collaborate with sales teams to create promotional materials and campaigns to increase product visibility and sales. Analyze market trends and consumer behavior to identify opportunities for product placement and promotion. Collaborate with cross-functional teams, including marketing, sales, and product development, to ensure cohesive and effective trade marketing efforts. view job details

Companies

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Brand Knew is a creative collective and strategic advisory that partners with media companies, causes and consumer brands, towards meaningful audience and growth. view company details

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Iconix Brand Group, Inc., a brand management company, owns, licenses, and markets a portfolio of consumer brands across the women's, men's, and home industries in the United States and internationally. The company's brand portfolio includes Candie's, Bongo, Joe Boxer, Rampage, Mudd, London Fog, Mossimo, Ocean Pacific/OP, Danskin/Danskin Now, Rocawear/ Roc Nation, Cannon, Royal Velvet, Fieldcrest, Charisma, Starter, Waverly, Ecko Unltd/Mark Ecko Cut & Sew, Zoo York, Umbro, Lee Cooper, and Artful Dodger brands. It also owns interests in the Material Girl, Ed Hardy, Truth or Dare, Modern Amusemen... view company details

As of June 19, 2018, Naked Brand Group Inc. was acquired by Bendon Ltd. in a reverse merger transaction. Naked Brand Group Inc. designs, manufactures, and sells men's and women's underwear, intimate apparel, loungewear, and sleepwear products in the United States and Canada. It offers various innerwear products for men, including boxer briefs, trunks, briefs, undershirts, T-shirts, lounge pants and shorts, and robes; and loungewear and sleepwear products for women, such as boyshorts, hipsters, lounge pants, camisoles, tank tops, pajamas, chemises, and sleepshirts primarily under the Naked bran... view company details

Skills

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Articles

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How to Brand Yourself in 14 Short Steps Wondering how to brand yourself? One of the best ways to articulate your skills, experience, knowledge, and overall worth in today's competitive job market is to create a personal brand that helps you stand out in the crowd. According to management expert and author Tom Peters, "We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer of a brand called You." This article explores 14 steps to branding yourself successfully. Step 1: Determine your unique value proposition Spend some time thinking ... view article details

Be Careful with Your Brand Many job seekers attempt to use a functional format to emphasize specific skills or to cover up problems with the resume, such as job gaps, brief employment periods, or multiple jobs in a short time period. Or you may be trying to brand yourself, in modern terms, with the functional approach. Personal branding is a great idea, but be aware, the functional resume is not the way to create your brand. Even though branding is a popular marketing concept for corporations, the transition to personal branding isn’t always as easy to establish. Brainstorm for a minu... view article details

It's Tough to Succeed When You're Sending All the Wrong Messages Your Personal Brand is Critical for Success Donald Trump. Martha Stewart. Mark Zuckerberg. Sarah Palin. Chances are you can think of a few things to say about each of them based on the impressions you’ve gathered about their personal brands -- however unconsciously -- complete with triumphs, missteps, and various forms of public humiliation and scandal. And depending on what those critically managed (not always successfully) impressions are, and by how many they are held, the lives and affairs of the Trumps, Stewarts and Palin... view article details

In the mid 1990’s, people were talking about employment brands (EB). Mark Hornung, now the Director of Employment Branding at Teradata, was arguably the first. Throughout the 1990’s he helped very large organizations focus their recruiting efforts with professionalized messaging and audience targeting. In the past two decades, EB became a standard part of the Recruiting Department’s work. There is a direct relationship between the rise of review sites and the increased emphasis on EB. When Hornung began to evangelize the idea, the company could more or less control the message. Today, employe... view article details

There are seven common reasons why networking fails in the professional arena.The most common among them is the fact that 1) people are unsure of how to start a conversation, let alone what to say or the appropriate questions to ask. This can often be unnerving, making people 2) uncomfortable, particularly with people they have just met. Naturally, there is a 3) fear of rejection that accompanies networking, but networking can also be difficult due to 4) people's busy schedules, which causes them not to respond, understand the request or care enough to engage in a networking conversation. This... view article details

Blog & White papers

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Various companies play a big game when it comes to being the best place to work. But do their total rewards programs support their brand? Pay, benefits, career growth, and work-life balance programs make up a company's total rewards program. A mismatch between what companies claim and what they deliver to employees can damage the employer's brand. This article will look at the importance of aligning total rewards with the employer brand. Spoiler alert: if claims made to candidates and employees outpace actual rewards, a potential setup for employer brand failure exists. Transparency in Communi... view blog & white papers details

Building a strong employer brand and employee value proposition (EVP) can create a feeling of alignment and support in your workplace for employees. Implementing skills and competencies development initiatives makes employee growth and learning a priority. If effective, it can go a long way in engaging your employees. In this article, we will explore how you can align skills and competencies development efforts with your employer brand and EVP. It takes some effort, but it is possible for your organization to do this effectively. So, let's start by looking at skills and competencies mapping t... view blog & white papers details

Salary bands, also known as pay bands, are pay ranges given to groupings of roles. Salary bands’ pay ranges are influenced by geography, cost of living, seniority, and experience. Salary bands play three crucial roles: Highlight employees that are being under-compensated or over-compensated in their role.  Influence decisions for employers who are hiring new employees and giving raises to existing employees.  Provide transparency so that employees can make a fair salary comparison between themselves and employees in similar roles. Learn why it’s important to fully understand how salary bands... view blog & white papers details

If an organization wants to promote their products and services, they will need to delve into the world of marketing. Where do you begin with marketing though? Well, marketing is a vast field, so you need to have a wide range of marketing skills to make a mark. In this article, we will break down the essential marketing skills that you need to be an effective marketer. From social media marketing to building relationships and networking, there are plenty of areas to focus on improving your marketing skills. So, let's begin by finding out why you need to understand your target audience when it ... view blog & white papers details

Technology ang business practices are rapidly changing. Upskilling and reskilling gained significant traction to keep up with these changes. For employees, that means constantly improving their skills. For employers, that means making sure their staff stays up to date with the latest tools, software, and industry best practices. Upskilling and reskilling are not interchangeable concepts despite their similar objectives of enhancing employees' skills and competencies. This article provides guidance on whether employees need upskilling, reskilling, or both. Defining Upskilling and Reskilling Co... view blog & white papers details