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Participate in the development of regional / country business plans, identify areas of concern and provide input to modify marketing programs to address changes in the marketplace. Lead brand redesign, develop and execute regional roll-out plan. Manage the allocation of product budget to maximize ROI. view job details

Be Careful with Your Brand Many job seekers attempt to use a functional format to emphasize specific skills or to cover up problems with the resume, such as job gaps, brief employment periods, or multiple jobs in a short time period. Or you may be trying to brand yourself, in modern terms, with the functional approach. Personal branding is a great idea, but be aware, the functional resume is not the way to create your brand. Even though branding is a popular marketing concept for corporations, the transition to personal branding isn’t always as easy to establish. Brainstorm for a minu... view article details

In the mid 1990’s, people were talking about employment brands (EB). Mark Hornung, now the Director of Employment Branding at Teradata, was arguably the first. Throughout the 1990’s he helped very large organizations focus their recruiting efforts with professionalized messaging and audience targeting. In the past two decades, EB became a standard part of the Recruiting Department’s work. There is a direct relationship between the rise of review sites and the increased emphasis on EB. When Hornung began to evangelize the idea, the company could more or less control the message. Today, employe... view article details

Global demand for certified employees across industries is growing. Many companies now require specific certifications regardless of the education level and experience of potential employees. It has become a primary vehicle for screening applicants as it provides employers with measurable evidence that the applicant has the required knowledge base for the position.Take an example of being treated by a medical doctor. Who would you choose? A board certified doctor or one who has a medical degree but is not board certified? What about an elementary teacher for your child? Would you prefer a teac... view article details

Making Movies If you can name a movie director off the top of your head, chances are it's a member of the Hollywood elite who earns massive sums of money. Yet for every Steven Spielberg or James Cameron there are hordes of lesser-known artists, happily hammering away at their craft. There are all kinds of movie makers, just as there are all kinds of movies - major motion pictures, independent films, cable movies, documentaries, sitcoms, TV dramas, and more. Some directors make excellent livings while others just scrape by, hoping for a lucky break. In reality, making it as a director has much ... view article details

The Remains of the Day It's midnight on a crisp October night in New England, and Fred Skinner, funeral director at Levine Chapels in Brookline, Mass., is just getting in to the office. "I kid people that I work in a bloody environment," said Skinner. "But actually, my role is much more comparable to that of a butler in a large country home: I organize several different service providers to ensure that an event crucial to a large group of people goes smoothly." Those who experience the death of a loved one rely on Skinner not only for his compassion, but also for his ability to organize clergy... view article details

Have you noticed how your company's talent acquisition team seems to be stepping up their game recently? They've reorganized, invested in innovative technologies, or started recruiting for roles that span multiple regions or even globally. As an HR leader, it's important to understand the distinction between regional and global talent acquisition. This way, you can ensure that you empower your team to be as effective as possible. While regional acquisition focuses on filling roles within a specific geography, global acquisition aims to attract and hire the best candidates across countries and ... view blog & white papers details

Various companies play a big game when it comes to being the best place to work. But do their total rewards programs support their brand? Pay, benefits, career growth, and work-life balance programs make up a company's total rewards program. A mismatch between what companies claim and what they deliver to employees can damage the employer's brand. This article will look at the importance of aligning total rewards with the employer brand. Spoiler alert: if claims made to candidates and employees outpace actual rewards, a potential setup for employer brand failure exists. Transparency in Communi... view blog & white papers details

Building a strong employer brand and employee value proposition (EVP) can create a feeling of alignment and support in your workplace for employees. Implementing skills and competencies development initiatives makes employee growth and learning a priority. If effective, it can go a long way in engaging your employees. In this article, we will explore how you can align skills and competencies development efforts with your employer brand and EVP. It takes some effort, but it is possible for your organization to do this effectively. So, let's start by looking at skills and competencies mapping t... view blog & white papers details

Lenna Turner, Director of Diversity, Equity, Inclusion and Belonging at Salary.com, joins the program to discuss compensation inequity, and how it has impacted her personally and professionally. Lenna reveals the impact of salary ban laws and how the war for talent is connected to transparency, pay equity and creating an inclusive culture. Discover the mindset and mental game needed to prepare for a job interview, and the issues that need to be addressed in order to have a healthy conversation about pay view blog & white papers details

Lenna Turner, Director of Diversity, Equity, Inclusion and Belonging at Salary.com, joins the program to discuss compensation inequity, and how it has impacted her personally and professionally. Lenna reveals the impact of salary ban laws and how the war for talent is connected to transparency, pay equity and creating an inclusive culture. Discover the mindset and mental game needed to prepare for a job interview, and the issues that need to be addressed in order to have a healthy conversation about pay view blog & white papers details