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Collaborate with SEO partners about Google updates, market trends and analyses web marketing landscape. Monitor email deliverability and activity for issues that may require immediate response. Develops and implements tracking and reporting across SEO, SEM, CRO (conversion rate optimization), user experience and website behavior. view job details

Assists in the development and execution of all paid search/PLA marketing campaigns. Assist in successfully increasing the quantity and quality of all traffic to the website. Prepares daily and weekly campaign performance and budget reports for all online marketing programs. view job details

Provides customer service, and understands and clearly and consistently communicates project priorities, requirements, goals and status to project stakeholders, project team, vendors and library-wide staff in a timely manner. Set and document strategy and goals around multiple traffic channels, including optimization for clicks and conversion for promotional events. Plan and execute online subscription acquisition strategies, tactics, and tests in collaboration with the Director of Circulation Sales & Marketing, ensuring that plans meet key objectives and are launched on-time and within budget. view job details

Stay current on industry trends for possible opportunities to attract new readers or create stronger, more engaging content. Develop web-based applications that rely on the KISS method to achieve scalability, speed, and functionality. Create weekly and monthly reports to monitor the effectiveness of the overall marketing objectives, along with key findings and recommendations for improvement. view job details

Oversee search engine optimization (SEO) efforts to improve the company's online visibility and organic search rankings. Stay up-to-date with the latest trends and best practices in online marketing and implement new strategies to stay ahead of the competition. Monitor and manage the company's online reputation, including responding to customer reviews and managing online brand presence. view job details

Companies

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Can you put yourself in their shoes? From first impression to brand advocacy, the candidate experience impacts every applicant'including those who don't get hired. Your goal should be to make sure the opinions formed during the recruiting process are positive. After all, every job seeker is a potential guest. What does your employer brand say about you? An effective employer brand promotes a favorable candidate perception and engages people who identify with your culture. To attract the best talent, tell a compelling story about working at your hotel. Put yourself in their shoes: How will a jo... view company details

We are Web Talent Marketing, a digital agency with a passion for results. Our approach is digital first, but not digital only. The methodologies we execute upon are rooted in the fundamentals of marketing, and look to accomplish one thing; help our partners reach their business goals. As mentioned before, we are not digital only, but digital first. We have deep rooted expertise in Search Engine Optimization, Search Engine Marketing (PPC), Content Marketing / Online PR, Website Design and Development, Online Marketplaces (Amazon, eBay, Jet, Walmart, etc.), Social Media Marketing and Advertising... view company details

TEAMWORK CONSULTING & SERVICES SRL is a management consulting company based out of 22550 Mccauley Rd, Shaker Heights, OH, United States. view company details

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Link Group, Inc. (LINK), parent to Link Engineering Company, Link Industries and Tescor, consists of businesses that offer customized solutions, with a focus on delivering high value to each of their customers. Offerings consist of the design and manufacture of customized, high precision test, research, simulation, quality control and thermal solution equipment; comprehensive test services; and in the case of Link Industries, customized, high precision cutting tools. LINK's corporate headquarters are in Plymouth, Michigan (US), with manufacturing and design facilities, laboratory and vehicle t... view company details

Articles

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You may not think you are in sales, but if you are involved in a job search, you are! It’s important to understand that your resume is more than a calling card and less than a comprehensive record of your career. Your resume is a marketing brochure for what you want the company to buy – and that’s YOU!Although you may not have a background in marketing or sales, thinking about yourself as the “product” your resume is selling can help you land an interview. It can also be helpful to move your focus away from your personal goals in the documents. If you are still using an objective statement in ... view article details

Distractions are Everywhere, So Know Your Enemy Is this a good time? We can come back later if you’re in the middle of something. We know dealing with potential distractions can really slice into your workday In a recent Salary.com survey, 64% admitted to wasting time at the office on a daily basis -- and we weren’t counting any staff meetings. It happens. The typical work setting is ripe with potential distractions. Can’t help that.But we do have a few ideas on how to manage them. Whether it’s a constantly ringing phone or incessantly chatty co-worker, there are work-arounds that act... view article details

Salary.com estimates that at least one employee in ten has viewed compensation information on the Internet within the last year. That number is expected to grow, as salary sites have become a routine component of both the job search and the career management process. In response to questions from HR professionals about what to do when an employee knocks on the door with a salary printout in hand, Salary.com has prepared this advice for and from employers on responding to online data.There probably is no way for employers to prevent employees from using salary sites, and no advantage to doing s... view article details

In the world of marketing, there are many different roles you can explore depending on your competencies and interests. Managers, web developers, graphic designers, writers, social media specialists, and analysts can all find a home in marketing. Using Salary.com data, we provided the average salaries of seven in-demand marketing jobs. We also provided job description summaries so you can determine if your skillset matches up: 1) Social Media Specialist What you’ll earn, on average: $50,225 What you'll do: Prepare and develop social media content to support and enhance the organization's brand... view article details

Never mind the federal omnibus spending bill—tough economic times call for personal stimulus plans. The recent downturn has caused many to seek online business degrees in order to achieve their education goals, fulfill new career objectives and increase earning potential. Nothing raises that earnings potential bar more than an MBA degree (even when earned through a part-time program). According to Salary.com’s Salary Wizard, the median salary for a portfolio manager is $107,614, while a marketing director’s is $140,768. While the cost of an MBA can range from $80,000 to $130,000 for a two-year... view article details

Blog & White papers

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Have you ever wondered how those slick HR consulting firms land big corporate clients? From the outside, what is only seen are polished success stories, expert opinions, and conference speeches. But, behind those is a well-oiled marketing machine at work. It tailors pitches, builds relationships, and positions the company as a reliable partner. Cracking the code can teach businesses valuable lessons to improve their marketing strategies. HR consulting firms use strategic tactics to win over corporate clients. For those who are new in the HR consulting industry, here is how you can win the hear... view blog & white papers details

Performing an online employee survey is one of the best methods to understand the viewpoints and opinions of your company's employees. It isn't all good news, however, as there are also some potential drawbacks when conducting an online employee survey. If you're not sure right now, don't worry! This article delves into a comprehensive discussion of the benefits and potential drawbacks of conducting an online employee survey. After reading, you can then decide whether or not to proceed with running an online employee survey within your company. Let's begin by understanding what the benefits of... view blog & white papers details

It goes without saying, employers expect their employees to be engaged in their work. It's also important that they feel valued and appreciated. But how are the two linked? According to a Future Forum survey, 57% of workers are open to seeking a new job within the next year. As an employer, you should be concerned about losing your workers. Retaining them requires certain considerations. There is a direct relationship between pay equity and employee engagement. Furthermore, fair and transparent compensation practices are a strong tool for attracting and retaining talent. As any employer knows,... view blog & white papers details

If an organization wants to promote their products and services, they will need to delve into the world of marketing. Where do you begin with marketing though? Well, marketing is a vast field, so you need to have a wide range of marketing skills to make a mark. In this article, we will break down the essential marketing skills that you need to be an effective marketer. From social media marketing to building relationships and networking, there are plenty of areas to focus on improving your marketing skills. So, let's begin by finding out why you need to understand your target audience when it ... view blog & white papers details

Portland, OR – March 4, 2022 – TalentCulture, a leading media outlet and marketing solutions provider, announces the 2022 winners of this year's human resources technology entries. The selected HR technologies are chosen based on a strict and defined grid of requirements that range from a thorough demonstration of the technology's power to successfully deliver on its promise and satisfy the end-user successfully, to a background analysis of user and employee comments of the product and brand."We're thrilled to offer this beneficial program and bring the best of the best to the attention of the... view blog & white papers details