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Build alignment and partner closely with internal cross-functional teams (including Marketing leadership, Operations, Digital, Creative, Communications, Engineering) and external vendors. Stay abreast of current marketing trends and technology in the website/digital arena to proactively evaluate the competitive landscape. Manage the digital creative process for web design, working collaboratively with internal stakeholders (marketing, business, channel leads, partners) and both internal/external resources from requirements definition to final production. view job details

Develop the technical requirements for the website redesign including lead management, campaign tracking and subscriptions enhancements. Provide daily, weekly and monthly operational reporting for assigned areas of responsibility, including key input to weekly, monthly and quarterly business reviews. Generate monthly reports on our marketing campaign performance and website performance. view job details

Works well with a team. Manage and create SEO appropriate content for the website and social media channels including landing pages, news, industry posts, events, videos etc. Monitor and report site and social data against benchmarks. view job details

Report and analyze web traffic, website behavior and online sales data. Manage an effective, efficient and productive marketing department by ensuring that the appropriate structures, systems, competencies and values are developed. Tracks website traffic and user behavior and reports web analytics on a monthly basis, using appropriate analytics to ensure that content is driving traffic and engagement on the website. view job details

In the world of marketing, there are many different roles you can explore depending on your competencies and interests. Managers, web developers, graphic designers, writers, social media specialists, and analysts can all find a home in marketing. Using Salary.com data, we provided the average salaries of seven in-demand marketing jobs. We also provided job description summaries so you can determine if your skillset matches up: 1) Social Media Specialist What you’ll earn, on average: $50,225 What you'll do: Prepare and develop social media content to support and enhance the organization's brand... view article details

7 Skills to Become a Good Executive Assistant Skills to Become a Good Executive Assistant What does an executive assistant do? As an executive assistant, your role is to help your supervisor with daily tasks, such as replying to e-mails, controlling their schedule, coordinating meetings, and so on. But remember, an executive assistant is not a servant; they play an integral role as a strategic counselor for their supervisor, not simply do menial tasks anyone can do. Executive assistant duties are more complex. This position requires specific skills to make the best ... view article details

You may not think you are in sales, but if you are involved in a job search, you are! It’s important to understand that your resume is more than a calling card and less than a comprehensive record of your career. Your resume is a marketing brochure for what you want the company to buy – and that’s YOU!Although you may not have a background in marketing or sales, thinking about yourself as the “product” your resume is selling can help you land an interview. It can also be helpful to move your focus away from your personal goals in the documents. If you are still using an objective statement in ... view article details

Find an Entry Level Jobs That Can Pad Your Wallet No one ever promised you were going to graduate from college and land yourself a job as CFO. But in today's job market, where competition is particularly keen, it seems as if even the mediocre jobs are few and far between. Before you relegate yourself to flipping burgers, check out the 12 jobs we've listed here. These jobs, while appropriate for recent college grads looking to enter the work place, have reasonable starting salaries and excellent growth potential. Graphic Designer Designs and creates graphics for advertisements, logos, packaging... view article details

With the Labor Department reporting that the number of people receiving unemployment benefits is the highest it has been in seven years, is there such a thing as a “recession-proof” job? Probably not, but there are some careers that may survive the current economic crisis better than others. The key is to focus on work that continues even when most people do not have extra discretionary money to spend. So what are some in-demand jobs in a slow economy?Accountant Now more than ever, companies are paying attention to the bottom line. They need good “bean counters”, whether they are fres... view article details

Have you ever wondered how those slick HR consulting firms land big corporate clients? From the outside, what is only seen are polished success stories, expert opinions, and conference speeches. But, behind those is a well-oiled marketing machine at work. It tailors pitches, builds relationships, and positions the company as a reliable partner. Cracking the code can teach businesses valuable lessons to improve their marketing strategies. HR consulting firms use strategic tactics to win over corporate clients. For those who are new in the HR consulting industry, here is how you can win the hear... view blog & white papers details

If an organization wants to promote their products and services, they will need to delve into the world of marketing. Where do you begin with marketing though? Well, marketing is a vast field, so you need to have a wide range of marketing skills to make a mark. In this article, we will break down the essential marketing skills that you need to be an effective marketer. From social media marketing to building relationships and networking, there are plenty of areas to focus on improving your marketing skills. So, let's begin by finding out why you need to understand your target audience when it ... view blog & white papers details

A salary comparison, also known as a wage comparison or pay comparison, is a comparison of the pay for two or more positions, either within your organization or outside of it. While many pay comparisons focus on the base salary, they can also include other pay elements as well, including bonuses and incentive pay vehicles. Performing a salary comparison using HR-reported market data is a critical step in the market pricing process. Whether you use data from traditional salary surveys or an aggregated source of pay data like CompAnalyst Market Data, comparing pay rates in the market can help yo... view blog & white papers details

Start with the job description when searching for a new job or filling a position. This tool outlines the responsibilities, requirements, and expectations of the role. For job seekers, it reveals what the company seeks in a candidate and helps determine if it's a good fit. For employers, the job description guides the interview process and reflects the ideal hire. What Is a Job Description? A job description outlines the key details of a position at a company. It specifies the role's essential duties and responsibilities so employers and job seekers can determine if there is a good fit. A tho... view blog & white papers details

Faye Ashley seemed destined for a career as a dental assistant. Her mother was a nurse, her sister, a nurse practitioner. She took yearlong dentistry courses at a Pennsylvania community college before landing a $10.50-an-hour job at a small practice in Greensburg, Pennsylvania. view blog & white papers details