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Alternate job titles: Marketing Assistant II | Intermediate Marketing Assistant | Marketing Administrative Support II

The Product Marketing Assistant uses specific marketing strategies and media (e.g., print, broadcast, digital) to launch and position products and services. Coordinates and assists with the marketing activities of a product or business line. Being a Product Marketing Assistant may require a bachelor's degree or its equivalent. May organize and participate in customer events, including trade shows. In addition, Product Marketing Assistant typically reports to a supervisor or manager. Being a Product Marketing Assistant works under moderate supervision. Gains or has attained full proficiency in more...



Alternate job titles: Product Development Design Manager

Manages and coordinates development of new products and improvements to existing products or product lines. Evaluates and ensures design feasibility and design optimization. May require a bachelor's degree or in a related area. Typically reports to a head of a unit/department. Typically manages through subordinate managers and professionals in larger groups of moderate complexity. Provides input to strategic decisions that affect the functional area of responsibility. May give input into developing the budget. Capable of resolving escalated issues arising from operations and requiring coordina more...


Alternate job titles: Product Development Specialist

Monitors all aspects of a product lifecycle, including long- and short-term development and marketing. Stays abreast of trends in the marketplace to ensure the product's competitive position. Interfaces with project managers and clients to determine the product's future direction. Requires a bachelor's degree. Typically reports to a manager. Typically requires 2 to 4 years of related experience. Gains exposure to some of the complex tasks within the job function. Occasionally directed in several aspects of the work. more...


Alternate job titles: Software Product Manager III | Web Product Manager III

Develops new software product concepts, designs, and/or enhancements to existing product design that reflect market and user requirements. Conducts research and develops a good understanding of the customer's needs, new technologies, trends in the market, and competitors. Develops requirements documents, functional specifications, and mock-ups to clearly illustrate product ideas and concepts. Develops business plan for products and participates in all phases of the product development lifecycle, including analysis, design, testing, and integration of products as well as the introduction of pro more...



Alternate job titles: Software Product Manager II | Web Product Manager II

Develops new software product concepts, designs, and/or enhancements to existing product design that reflect market and user requirements. Conducts research and develops a good understanding of the customer's needs, new technologies, trends in the market, and competitors. Develops requirements documents, functional specifications, and mock-ups to clearly illustrate product ideas and concepts. Develops business plan for products and participates in all phases of the product development lifecycle, including analysis, design, testing, and integration of products as well as the introduction of pro more...


Alternate job titles: Software Product Manager I | Web Product Manager I

Develops new software product concepts, designs, and/or enhancements to existing product design, that reflect market and user requirements. Conducts research and develops a good understanding of the customer's needs, new technologies, trends in the market, and competitors. Develops requirements documents, functional specifications, and mock-ups to clearly illustrate product ideas and concepts. Participates in all phases of the product development lifecycle, including analysis, design, testing, and integration of products as well as the introduction of products to the market. Member of a cross- more...



Alternate job titles: Software Product Manager IV | Web Product Manager IV

Develops new software product concepts, designs, and/or enhancements to existing product design that reflect market and user requirements. Conducts research and develops a good understanding of the customer's needs, new technologies, trends in the market, and competitors. Develops requirements documents, functional specifications, and mock-ups to clearly illustrate product ideas and concepts. Develops business plan for products and participates in all phases of the product development lifecycle, including analysis, design, testing, and integration of products as well as the introduction of pro more...


Alternate job titles: Manager of Strategic Web Product Management | Software Product Management Manager

Manages activities for a software product development department. Researches and develops the roadmap for new products, features or enhancements and oversees the technology lifecycle. Gathers insights from customers and the marketplace. Guides the conceptualization, requirements gathering, specification creation, release, and implementation processes. Ensures that product delivery schedules and tasks related to all aspects of product development are coordinated with stakeholders to successfully release new products on time and within budget. Requires a bachelor's degree. Typically reports to a more...


Alternate job titles: Product Development Media Platforms/Publishing

Manages the media product development team. Evaluates capital expenditures, revenue potential, and production methods of new media products. Manages the overall media product development process from concept to commercialization. Monitors work flow and deadlines. Provides leadership, coaching, and mentoring to development staff. May require a bachelor's degree. Typically reports to top management. Typically manages through subordinate managers and professionals in larger groups of moderate complexity. Provides input to strategic decisions that affect the functional area of responsibility. May more...



Alternate job titles: Credit/Bank Card Product Marketing Manager

Builds and directs credit card product strategies. Develops and implements marketing plans to drive business growth and meet business targets. Conducts regular review on market trends and studies competitor activities to identify opportunities. Initiates product ideas and ongoing features/benefits tailored for each target segment. Requires a bachelor's degree. Typically reports to a head of a unit/department. Contributes to moderately complex aspects of a project. Work is generally independent and collaborative in nature. Typically requires 4 to 7 years of related experience. more...


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