Social Media Coordinator

ABOUT BBC STUDIOS

BBC Studios is a world-renowned content studio and channels & streaming business, powered by British creativity, with a reach that touches audiences in every corner of the globe.

We work with outstanding creative talent who are responsible for platform-defining shows from Strictly Come Dancing to Bluey, Prehistoric Planet to Planet Earth III.

The range and quality of our content is unsurpassed, creating critical and commercial successes and global phenomena.

From BAFTAs to RTS Awards, BBC Studios is Britain’s most awarded production company and the only producer with three of the top ten shows on IMDB; we’re the home of bbc.com, the widest-read English language news website in the world; and the UK’s largest distributor of British content.

THE ROLE

The role will deliver digital video and publishing activities for Factual digital brands. A primary focus of this role will be managing the supply and publishing of digital content to digital channels (including YouTube, TikTok, Instagram, Facebook, Snapchat and web/CRM).

The role will also help deliver digital marketing campaigns for BBC Earth and support the commercial & licensing needs for the brand.

• Planning and scheduling of video and ‘always on’ digital content across monetised video and social channels (e.g. TikTok, YouTube, Facebook, Instagram) using online publishing tools.
• Archive rights checking and channel management of video assets, along with administration of metadata, annotations, and usage policies.
• Curate and create reactive social content across the Unscripted genre digital channels including the sourcing/editing of video assets, where required, using programs such as Premiere Pro.
• Produce copy that is optimised for specific platforms (Web, Social and CRM)
• Manage communities and conversations on channels in-line with the agreed strategy and in the brand’s tone of voice.
• Work closely with brand and production teams on the delivery and execution of campaigns.
• Provide research to support a clear and compelling presentation of strategies and ideas to senior stakeholders.
• Monitor performance of content assets, deriving insights from the data available to optimise and improve future asset creation.
  

WHAT DOES IT TAKE?

Key Criteria

• Excellent understanding of social media and digital landscape, with experience running/publishing content on social media channels community management
• Proven ability in Photoshop, Premiere Pro experience beneficial
• Excellent copywriting and sub-editing skills, keen eye for detail
• Experience of using analytics tools to inform data-driven decisions to make optimisation tweaks for social and AVOD content
• Very strong visual eye – knows how to spot a premium IG reel for example, and understand what makes a good piece of content

Desirables

• Experience working to tight deadlines and managing key stakeholder relationships.
• An ability to deliver at pace and anticipate deadlines.
• Passion for TV, innovative digital brands and online publishers.
• Good knowledge of the digital landscape and experience of online video and social platforms.
Willingness to adapt to a rapidly changing environment and to develop skills according to the changing needs of the business.

LIFE AT BBC STUDIOS

We don’t focus simply on what we do – we also care how we do it. Our values and the way we behave are important to us. Please make sure you’ve read about our values and behaviours here.

The BBC is committed to building a culturally diverse workforce and therefore strongly encourages applications from underrepresented groups. We are committed to equality of opportunity and welcome applications from individuals, regardless of their background. More information on our D&I plan can be found here.

BBC Studios puts sustainability at the heart of everything we do both onscreen and offscreen, including delivering against the BBC Group’s science-based Net Zero targets. More information on sustainability at BBC Studios can be found here.

We are proud to share that we are a Level 2 Disability Confident Employer and we strongly encourage applications from disabled people . If you meet the minimum criteria for this role and declare that you are disabled, we will ensure to advance you to the next stage (minimum criteria above).

If you require any reasonable adjustments in order to apply please contact us on reasonable.adjustments@bbc.co.uk.

PACKAGE DESCRIPTION

Job Reference: 17420

Band: B

Salary: Up to £25,107 London Weighting (£5,164) depending on relevant skills, knowledge and experience. The expected salary range for this role reflects internal benchmarking and external market insights.

Contract type: Permanent role

Location: Office Base is London