How to Become a Media Planner
Step 1: Understand the job description and responsibilities of a Media Planner
What does a Media Planner do?
A Media Planner is responsible for research and development of media plans and identifying target audiences and ideal media outlets. Recommends media mix and frequency that is in line with the budget and established media objectives. Being a Media Planner may require a bachelor's degree. Typically reports to a supervisor. The Media Planner gains exposure to some of the complex tasks within the job function. Occasionally directed in several aspects of the work. To be a Media Planner typically requires 2 to 4 years of related experience.
A media planner is an advertising professional who specializes in determining the best placements for advertisements.
Media planners work with their clients to develop a media strategy which will position their brand well and reach the appropriate target market.
Some media planners work for advertising agencies, others as independent consultants, and others for firms which specialize in media planning services exclusively.
Special training is not required to become a media planner, although a college degree in advertising or a related field can be beneficial.
Many media planners learn on the job, starting out in low positions and gradually working their way up the ranks as they gain experience and demonstrate competence.
Step 2: Learn best tips to become a Media Planner
Best tips for those who want to become a Media Planner
Here are some tips to become a Media Planner.
Become a Professional Note Taker.
Research the Client’s Industry.
Computerized tools are excellent resources and should not be overlooked, but when you have the chance to meet someone face-to-face, make the most of the opportunity and create a good, lasting impression.
While jobs as a media planner are on the rise, there is still enough unemployment to create stiff competition.
Traditional resources like job fairs can be very effective, but there are growing markets that involve independent contracting and self-employment.
Step 3: View best colleges and universities for Media Planner
Best colleges and universities for Media Planner
- Butler University
- Carroll College
- Cooper Union
- High Point University
- Princeton University
- Providence College
Step 4: Think about whether is it worth to be a Media Planner
Is being a Media Planner Worth it?
The role of a media planner is often combined with that of a media buyer, though larger companies tend to employ separate individuals for this purpose.
Media planners collect and analyse information about different media channels, such as newspapers, magazines, radio, films, television, the internet and outdoor media, such as posters and digital billboards, with regards to consumer behaviour, circulation, audience trends and the impact of different methods.
Media planners need to work closely with their clients, understand their wants, needs and objectives and then make the important decisions about what media channels should be used for specific campaigns.
Finally, media planners work alongside media buyers to help direct the acquisition of certain advertising slots and spaces.
Media planners, also known as brand planners or brand strategists, work at advertising agencies and create ad campaigns for various clients.
Step 5: Prepare relevant skills for being a Media Planner
What skills do you need to be a Media Planner?
When looking into a role like this one, you need to take account of your skills and abilities. The ability to succeed in this role depends upon the possession of the following skills: Media Planning. During an interview, try to convey your knowledge of these skills.
Assessing the impact and suitability of different media types used to target certain markets based on their clients' needs and wants.
Working closely with clients to understand their needs, wants, and objectives, and then determining which media channels fit best for specific campaigns.
A media planner's salary varies based on the area of expertise, level of experience, education, certifications, and other factors.
Employers look for those with previous experience in marketing, media assets management, or a related field.
Digital media planners typically work full-time in an office environment and may be required to work extra hours if a tight deadline or urgent task comes up.
Step 6: View average salary for Media Planner
How much does a Media Planner make?
The average salary range for a Media Planner is from $49,335 to $64,721. The salary will change depending on your location, job level, experience, education, and skills.
- View average salary for the United States
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